EMEA Senior Retail Media Campaign Manager

EMEA Senior Retail Media Campaign Manager<p></p><p><b>Description -</b></p><p>• This role is responsible for driving the strategy and execution of Retail Media in EMEA within the wide HP portfolio in the top Retail Media networks including Amazon Advertising, Criteo, Bol.com, and others, adhering to established retail media industry standards, and direction. The role leads the development of insights-led new product introduction campaigns and ensures alignment with business objectives alongside with current business portfolio. Additionally, the role involves overseeing the definition and execution of retail media campaigns, adopting innovative marketing techniques, in sync with global and local marketing strategies, conducting market research, and fostering productive relationships internally and externally with partners while providing guidance to lower-level employees.<br/><br/><b>Responsibilities</b><br/>• Drives current business strategies and execution of Retail Media leveraging set policies, standards, and direction across the assigned business area.<br/>• Leads development of insights-led activations across NPIs and current product portfolio that directly tie into the business goals and objectives, that in turn demonstrate clear ROI, coverage and increased brand and business metrics.<br/>• Drives collaboration efforts with the business and regional marketing partners.<br/>• Works towards the adoption of leading-edge innovative marketing communications techniques across the business.<br/>• Executes marketing strategies for products on a global scale, including product positioning, pricing, and promotion.<br/>• Leads execution of marketing campaigns across differentretail media networks including - Amazon Ads, Criteo, Bol.com, Hepsiburada, Allegro, cDiscount and others.<br/>• Conducts research to understand global market trends, customer needs, and competitive landscapes across the different business units and markets and applies the intel to drive better customer targeting.<br/>• Applies advanced subject matter knowledge, leads, and contributes to complex projects, and exercises independent judgment in resolving business issues and establishing policies.<br/>• Develops and builds productive internal/external working relationships and participates in providing mentoring and guidance to lower-level employees.</p><ul><li>Leads the initiative to automate and integrate AI within the Retail Media team, identifying repetitive tasks and spearheading the automation project to enhance efficiency and innovation.</li></ul><p></p><p></p><p></p><p><b>Education &amp; Experience Recommended</b></p><p>• Four-year or Graduate Degree in Marketing, Communications, Business Administration, or any other related discipline or commensurate work experience or demonstrated competence.</p><p>• Typically has 7-10 years of work experience, preferably in Retail Media, digital sales, paid search, porgrammatic media, data led planning, or a related field.</p><p></p><p><b>Preferred Certifications</b></p><p>NA</p><p></p><p><b>Knowledge &amp; Skills</b></p><p>• Analytics</p><ul><li>Retail Media</li><li>Automation</li></ul><p>• Brand Marketing</p><p>• Digital Marketing</p><p>• Go-to-Market Strategy</p><p>• Key Performance Indicators (KPIs)</p><p>• Market Research</p><p>• Marketing</p><p>• Marketing Communications</p><p>• Marketing Strategies</p><p>• New Product Development</p><p>• Product Marketing</p><p>• Project Management</p><p>• Selling Techniques</p><p>• Social Media</p><p>• Thought Leadership</p><p></p><p><b>Cross-Org Skills</b></p><p>• Effective Communication</p><p>• Results Orientation</p><p>• Learning Agility</p><p>• Digital Fluency</p><p>• Customer Centricity</p><p></p><p><b>Impact &amp; Scope</b></p><p>• Impacts function and leads and/or provides expertise to functional project teams and may participate in cross-functional initiatives.</p><p></p><p><b>Complexity</b></p><p>• Works on complex problems where analysis of situations or data requires an in-depth evaluation of multiple factors.</p><p></p><p>Sales &amp; Services Entity</p><p></p><p><b>Job -</b></p>Marketing<p></p><p><b>Schedule -</b></p>Full time<p></p><p><b>Shift -</b></p>No shift premium (Spain)<p></p><p><b>Travel -</b></p><p></p><p><b>Relocation -</b></p><p></p><p><b><span><span><span><span><span>Equal Opportunity Employer (EEO)</span></span></span></span></span> - </b></p><p></p><p>HP, Inc. provides equal employment opportunity to all employees and prospective employees, without regard to race, color, religion, sex, national origin, ancestry, citizenship, sexual orientation, age, disability, or status as a protected veteran, marital status, familial status, physical or mental disability, medical condition, pregnancy, genetic predisposition or carrier status, uniformed service status, political affiliation or any other characteristic protected by applicable national, federal, state, and local law(s).</p><p></p><p>Please be assured that you will not be subject to a