Regional Account Director

What We Believe

We believe that when the best of strategy and creativity come together, brands stand apart.

 

Our Hiring Philosophy

Carmichael Lynch is committed to creating a diverse, safe and welcoming workplace with opportunity for all. We strive for inclusion, equity and diversity in both our words and actions. BIPOC, women, marginalized communities, LGBTQIA+, veterans and persons with disabilities are encouraged to apply. To learn more, please visit: https://www.carmichaellynch.com/about/

 

What’s In It for You*

• Professional Development (performance reviews 2x annually, training opportunities related to your field of development, one-on-ones with managers, etc.)
• We offer competitive, equitable salaries (reviewed annually to ensure equity and competitiveness)
• A strong, vibrant, continually-evolving Diversity, Equity and Inclusion belief (in thought and action), encompassing our agency and our Employee Resource Groups (ERGs). Recognizing the voices that need to be heard.
• Competitive, company and employee sponsored benefits, including: Medical, Dental, Vision, 401k (company matched 50% of first 6%), PTO (vacation/sick time) allowance, 18-week maternity leave, 12-week parental leave, 19 paid company holidays, Family Building Benefit (adoption, surrogacy benefit), tuition reimbursement and much more.

*Please note that these benefits only apply to full time roles

 

We are seeking a Regional Account Director to join our Subaru Team. This role will be representing Subaru’s Portland and Denver Zones. Candidates will need to either live in or be willing to relocate to the Denver Metro area. 

 

Role:

Primary: Lead and implement Subaru of America (SOA) brand marketing goals, objectives with Retailer clients  

 

Areas of Focus:

Primary

• Act as Retailer consultants, focused on ensuring Retailer co-op (Subaru Ad Fund--SAF) use is aligned with SOA and Carmichael Lynch (CL) recommendations.
• Assess and guide Retailer branding/messaging to align with SOA brand goals.
• Assess and provide Retailers with analysis, recommendations in development, implementation of comprehensive communications plan (online, offline, in-store), efficient use of SAF dollars (media mix, media channels, market opportunities).
• Collaborate with Zone Retailer Marketing Managers (ZRMM) in scheduling Retailer meetings primarily in-person/store, with video (Microsoft Teams, Zoom) secondary or follow up as appropriate.
• Identify Target Retailers in collaboration with Region/Zone clients.
• Effective, consistent, and transparent communications with all internal and external partners.
• Timely reporting on Retailer progress and meeting follow up.
• Efficiently plan all travel, with consideration of budgets and expenses.

Secondary

• Support and implement SOA marketing objectives across SOA Regions and Zones.
• Leverage regional client funds developing media/messaging strategies to address business opportunities at Region, Zone or DMA level.
• Provide actionable market intelligence and analysis to Region, Zones and Retailers.
• Deliver strategic CL Agency point-of-view presentations and information to Region, Zone, and Retailers as business needs arise 
• Conduct onboarding / orientation meetings with new Subaru field personnel providing complete overview of CL capabilities and role with SOA.

Ongoing

• Provide ongoing effective and transparent communication to Region, Zone, SOA regarding CL Field actions and activity.
• Weekly, Monthly, Quarterly, Annually
• Follow-up/Meeting Recaps (Contact Reports), i.e. tracking recommendations
• Build and Grow Client Relationships
• Note: These are major functions and accountabilities required of the position. Other duties, responsibilities, requirements outlined in CL Field Marketing Team: Processes, Procedures, Reporting document and as assigned.

• Build trust, credibility with Region, Zone, Retailer clients with goal of becoming a sought-after marketing consultant/partner.
• Relationship goal of ability to travel independently into dealerships.
• Provide leadership advancing knowledge of Region, Zone, Retailer clients. 
• Travel:
• Responsible for two SOA Zones. (if Region assignment is included responsibility also includes specified Region).  Equal support is required for Zones, 50/50 split of time allotment is required. 
• Travel requirement is gauged in 50% to 70% range. Minimum expectation of 12 i