Marketing Technology Senior Operations Leader

Marketing Technology Senior Operations Leader

Do you enjoy being part of a successful team?

Do you like working in collaborative international teams?

Join us!

This role manages, maintains, and continuously improves company’s key Marketing technology stack (e.g. 6sense, Marketo Engage, CRM lead management functionality, and analytics tools including Marketo Measure) and associated processes and analytics toolkit to meet business objectives.

Partner with the best

As a Marketing Technology Senior Operations Leader, you will be responsible for:

• Technology management:

• Managing, maintaining, and regularly evaluating, and optimizing the setup of key marketing technologies (e.g. 6sense, CRM system lead management functionality, Marketo Measure) as well as extend support to other key technologies (e.g. Marketo Engage, Adobe Workfront) as needed, to improve performance, adoption and adherence to data protection regulations and company policies.
• Acting as product owner for these technologies by developing & implementing roadmaps for expanded use cases, functionalities, and potential integrations based on evolving business needs and for maximized marketing & commercial impact.

• Process management: Managing, and regularly evaluating and optimize key marketing processes, including lead management life cycle (lead qualification & and lead to Opportunity conversion) and digital marketing campaign execution to ensure they are optimized to meet business objectives.
• Vendor management: Managing vendors of various marketing technologies and services (e.g. marketing/consulting agencies), including planning, executing, and tracking vendors’ Scope of Work, ensuring they are delivered within targeted quality, time and budget objectives.
• Analytics and reporting:
  • Managing key analytics tools (e.g. Marketo Measure, Google Analytics 4, Google Tag Manager, Datorama / Looker Studio / Tableau dashboards, etc.) and associated data structures to track the performance of the Marketing technology stack and key processes.
  • Developing periodic reports that demonstrate platforms & process improvement impact in achieving key marketing and sales objectives.
• Training and support: Developing and providing training to team members on new or upgraded marketing technologies and processes, including ongoing support and troubleshooting for any issues that may arise.
• Stakeholder collaboration & management: Responsibilities mentioned above involve partnering closely with key stakeholders across the Brand & Communications, Marketing, Digital Technology / IT, and Sales Activation teams across the company’s Enterprise team and two Business Segments, as well as external agencies.

Fuel your passion

To be successful in this role you will:

• Have a Bachelor’s or Master’s degree in Information Technology, Marketing, Business, or a related field from an accredited university or college.
• Have a minimum of 7 years of experience in Digital Marketing Operations with a proven track record of successful technology set up and integration, and key process optimizations.
• Demonstrate in-depth knowledge of key marketing technologies such as Marketo Engage, 6sense, CRM system lead management functionality, analytics tools including Marketo Measure etc.
• Have ideally / preferably experience in website management – including key technologies (e.g. Drupal CMS, Google AdWords, Google Tag Manager, Google Analytics 4) and key processes (governance, SEO, lead generation, analytics, etc.)

Desired Characteristics

• Have excellent verbal and written communication skills
• Have proven leadership and interposal skills
• Have robust project management skills and experience working with cross-functional teams.
• Demonstrate analytical and problem-solving abilities.

Work in a way that works for you

We recognize that everyone is different and that the way in which people want to work and deliver at their best is different for everyone too. In this role, we can offer the following flexible working patterns:

·       Working flexible hours - flexing the times when you work in the day to help you fit everything in and work when you are the most productive

Working with us

Our people are at the heart of what we do at Baker Hughes. We know we are better when all of our people are developed, engaged and able to bring their whole authentic selves to work. We invest in the health and well-being of our workforce, train and reward talent and develop leaders at all levels to bring out the best in each other.

Working for you

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