Performance Marketing Consultant [Contract]

Who we are
At CarGurus (NASDAQ: CARG), our mission is to give people the power to reach their destination. We started as a small team of developers determined to bring trust and transparency to car shopping. Since then, our history of innovation and go-to-market acceleration has driven industry-leading growth. In fact, we’re the largest and fastest-growing automotive marketplace, and we’ve been profitable for over 15 years.

What we do
The market is evolving, and we are too, moving the entire automotive journey online and guiding our customers through every step. That includes everything from the sale of an old car to the financing, purchase, and delivery of a new one. Today, tens of millions of consumers visit CarGurus.com each month, and ~30,000 dealerships use our products. But they're not the only ones who love CarGurus—our employees do, too. We have a people-first culture that fosters kindness, collaboration, and innovation, and empowers our Gurus with tools to fuel their career growth. Disrupting a trillion-dollar industry requires fresh and diverse perspectives. Come join us for the ride!

DESCRIPTION

We're an automotive research and shopping marketplace for new and used cars. Our performance marketing leader is going out on parental leave starting in May for 4 months, and we're looking for an interim consultant who is interested in spending half of the year covering her team and being part of our impactful and fun Marketing team!

What you will do and who you are:

• 4-month assignment + ramp up period (20/hours + per week)
• Executive presence and comfort providing recommendations to business leaders
• Excellent leadership both written and verbal communication
• Strong analytical skillset and business acumen
• Planning, forecasting, and reporting
• Performance Analytics to support both paid performance, and other areas of the marketing team.
• Multi-touch attribution and Media Mix (Neustar) modeling
• Managing a team of 3+
• Driving high functioning relationship with 3rd party partners
• Consumer performance (Adwords, and other digital platforms)

Projects you'll work on:

• Drive the process for bring our investment this year in a Media Mix Model to deliver business-changing insights to the way we should be spending our $100MM performance + brand investment
• Unify our previously disparate brand and performance digital campaigns to optimize planning and spend across both
• Own overall lead delivery, and work with cross function colleagues to define and optimize across multiple variables including total lead volume, lead quality, lead volume by dealer segment, and lead volume by product
• Own $100M+ in annual performance marketing spend across all markets, partners and channels to drive the highest value traffic and conversions to our site at the lowest cost. This includes optimization across all channels, new partner testing, new creative testing, and partnering with site and product marketing for landing page optimizations.
  
  

We'd prefer someone who can work a couple of days a week out of our Cambridge office, but we're flexible with hours, and can be open to fully remote. 

 week out of our Cambridge office, but we're flexible with hours, and can be open to remote for this temporary position.

Working at CarGurus
We reward our Gurus’ curiosity and passion with best-in-class benefits and compensation, including equity for all employees, both when they start and as they continue to grow with us. Our career development and corporate giving programs, as well as our employee resource groups (ERGs) and communities, help people build connections while making an impact in personally meaningful ways. A flexible hybrid model and robust time off policies encourage work-life balance and individual well-being. Thoughtful perks like daily free lunch, a new car discount, meditation and fitness apps, commuting cost coverage, and more help our people create space for what matters most in their personal and professional lives.

We welcome all
CarGurus strives to be a place to which people can bring the ultimate expression of themselves and their potential—starting with our hiring process. We do not discriminate based on race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, or sexual orientation. We foster an inclusive environment that values people for their skills, experiences, and unique perspectives. That’s why we hope you’ll apply even if you don’t check every box listed in the job description. We want to know what only you can bring to CarGurus.

Additional information
US employees must provide