Director of Marketing (Colocation Data Center), Americas

Location: Tate, Columbia, Maryland, USA.

Positions: 1

Reporting to: Divisional Marketing Director Kingspan Data Solutions

Duration of role: Permanent

Hours of work: Full time

 

 

About Us

 

At Tate we are passionate about everything we do. As an independent brand operating within Kingspan Group, a global plc group of companies, Tate has been recognized worldwide as an industry leader in the development and manufacture of data center infrastructure solutions and commercial office raised access floors, for over 60 years.  With revenues of over $420m and growing, Tate plays a pivotal role in offering expertise in cutting edge design engineering in order to craft solutions, by working collaboratively with clients as a trusted partner. 

 

Tate continues to grow and expand, operating multiple manufacturing and commercial sites across the US, Europe, the Middle East, Asia, and Australia. We are excited about our fresh, dynamic, and inclusive team of experts working on new innovations and forward-thinking designs, as we remain a market leading player within our industry. We continue to invest heavily in the best available manufacturing tools and equipment needed to adhere to Tate’s world class standards and in keeping with our Planet Passionate sustainability strategy, our focus is on having minimal climate impact.

 

We are excited to potentially welcome you as part of our team as we continue to grow on a worldwide scale.

 

 

About Us

 

At Tate we are passionate about everything we do. As an independent brand, operating within the Kingspan Group, Tate has been recognized worldwide as an industry leader in the development and manufacture of data center infrastructure solutions for over 60 years.  Our experienced team is expanding, and we are excited about our fresh, dynamic, and inclusive team of experts working collaboratively on projects. We have invested heavily in the best available manufacturing tools and equipment needed to adhere to Tate’s world class standards and in keeping with our Planet Passionate sustainability strategy, our focus is on having minimal climate impact. We are excited to potentially welcome you as part of our team as we continue to grow on a worldwide scale.

 

 

About the Role

 

We are searching for a sharp-minded and innovative Director of Marketing, reporting to the Global Divisional Marketing Director, with relevant experience in the data center or construction industry who can take the lead on a number of key strategic marketing projects that span multiple customer profiles. This director possesses the energy, creative spirit, passion and resilience with a customer centric mindset to work closely with the largest data center experts, developers and contractors worldwide. As a senior member of a global marketing team, your marketing mindset will help sharpen our commercial propositions, drive awareness, and help support the delivery of the ambitious growth objectives of the business. While largely working in close collaboration with local commercial and engineering teams, as the marketing expert, you will take the lead on key marketing decisions for the Tate US and surrounding businesses. GTM best in class execution is part of your DNA. However, where you excel is extending the insights from your in-depth customer profiling and segmentation approach to bring to life key messages that resonate and engage. With exceptional written and verbal communications skills, you will be adept to multi-tasking both strategic as well as transactional projects as well as navigating our leadership team ensuring the right level of communications at all times to manage alignment and focus on priorities. This role is fast paced requiring a seasoned smart independent thinker who has the marketing mindset to drive forward our thought leadership strategic campaigns, as well as lead our local marketing team to raise the bar in order to best represent our growing brand.

 

 

 

What You’ll Do

 

• Define Tate’s Marketing Strategy while working with local teams and agencies to achieve business goals and objectives in line with the global Tate brand and marcoms approach.
• Collaborate with other departments and manage external agencies to execute campaigns that increase brand awareness, brand loyalty, and drive revenue growth.
• Set the pace in terms of CX leaning on marketing to bring to life those mechanics that will allow customers to feel the difference when being supported by the Tate brand that differentiates us from our competition.
• Build and deve