Content Strategist

Company Overview 

Atlanta-based, Incident IQ is a SaaS service management platform built exclusively for K-12  schools that is transforming K-12 workflows including IT asset management, help desk ticketing, facilities maintenance solutions, Human Resources service delivery, and more.  Our mission is to revolutionize how school districts manage operational support activities to better serve students and drive instructional efficiencies. Incident IQ is a dynamic, fast-growing company focusing on providing innovative cloud-based software. The Incident IQ platform has been rapidly adopted by K-12 school districts. Today, millions of students and teachers in districts across the U.S. rely on the IncidentIQ platform to manage and deliver mission-critical services. 

 

Since the company's founding, Incident IQ has built a culture focused on customer success and product leadership; we are passionate about helping school districts achieve operational efficiency. Incident IQ’s environment is inclusive and transparent, and our team members are respected and valued contributors who consistently exhibit openness, integrity,  collaboration, enthusiasm, and effort.

Content Strategist Overview:

 

As we scale, we’re looking for a versatile Content Strategist who can balance creativity with impact. In this role, you’ll be the dedicated content owner on our marketing team—crafting compelling stories, producing assets that fuel campaigns across every stage of the funnel, and ensuring everything we publish strengthens the Incident IQ brand. 

 

You’ll thrive here if you’re a self-starter with a strategic mindset—someone who can take a theme, run with it, and deliver polished work that moves the needle. Collaboration is key: you’ll partner with product marketing, demand generation, and creative teammates to bring ideas to life, while using data and feedback to refine and optimize. The ideal candidate is a strong writer with experience turning complex ideas into clear, engaging content that drives pipeline and positions us as a thought leader in K-12.

 

This role serves as a foundational content position with strong potential to evolve into more strategic roles (e.g., Content Manager) as the team grows. This position is hybrid-preferred in our Atlanta office but offers flexibility for remote candidates.

 

Content Strategist Responsibilities: 

Content Creation

• Write, edit, and manage high-quality B2B content across various formats (including blogs, articles, whitepapers, guides, success stories, website copy, email, ads, etc.) with proven ability to balance storytelling with measurable marketing impact
• Repurpose existing content into new formats to extend its reach and impact
• Ensure all content is aligned with our brand identity, is in our brand voice, is accurate and engaging, and optimized for lead generation

 

Content Strategy & Planning

• Support the Creative Services Manager in maintaining the content calendar aligned to campaigns, product launches, and marketing priorities
• Collaborate with product marketing, demand generation, and creative teams to align content themes, messaging, campaign goals, and content packaging
• Support Demand Generation and campaigns by creating high-impact assets to influence pipeline and conversions
• Stay current with industry and content trends to keep our strategy fresh and effective

 

Team Collaboration 

• Partner with product marketing, creative services, growth marketing, and leadership to source input and align on priorities
• Work closely with external vendors or freelancers as needed, reviewing deliverables for quality and brand alignment

 

Project Management & Execution

• Use project management tools (e.g. Asana) to keep content initiatives organized and on-time
• Provide structured briefs to freelancers, ensuring assets meet tone and quality standards
• Manage multiple deliverables while meeting deadlines with minimal oversight

 

Content Analytics & Optimization

• Conduct A/B testing on formats, headlines, and topics; optimize content continuously based on performance data and engagement insights
• Work with Demand Gen and Ops teams to track performance and report on content effectiveness across channels
• Use data to refine messaging, formats, and distribution for better results

 

Content Strategist Requirements:

• 4–8 years of experience in content marketing, writing, or communications (B2B SaaS or EdTech preferred)
• Exceptional writing, editing, and proofreading skills with a strong sense of storytelling and brand voice