Senior Manager, Global Marketing Distribution

About Crunchyroll

WE HELP EVERYONE BELONG. IT’S OUR PURPOSE.

Founded by fans, Crunchyroll delivers the art and culture of anime to a passionate community. We super-serve over 100 million anime and manga fans across 200+ countries and territories, and help them connect with the stories and characters they crave. Whether that experience is online or in-person, streaming video, theatrical, games, merchandise, events and more, it’s powered by the anime content we all love.

Join our team, and help us shape the future of anime!

About the role

As the Senior Manager, Marketing Distribution, you will help oversee the distribution of marketing assets across multiple channels, third-party platforms, and sales streams including EST (Electronic Sell-Through), TVD (Television Distribution), and VOD (Video On Demand). Your strategic vision and operational expertise will ensure that our marketing content is delivered effectively and efficiently, maximizing reach and impact.

You will support:

• Distribution of Marketing Assets:
  • Oversee creation, localization, and distribution of marketing materials related to channel launches, third-party platforms, and EST/TVD/VOD sales.
  • Partner with Marketing Globalization, Creative Services, Production Design, and Campaign Management teams to meet all deliverables.
  • Partner with our Theatrical Distribution, Marketing Globalization, Campaign Management, and Theatrical Marketing teams to determine a localization and distribution asset strategy for Marketing behind each film release.  
  • Coordinate with Campaign Management and Project Management teams to ensure Marketing initiatives are prioritized and executed.
• Title Metadata Standards:
  • Develop and implement standardized practices for title metadata within the marketing operations framework.
  • Collaborate with teams to ensure alignment with industry standards and business objectives.
• Title Registry Implementation:
  • Establish and maintain a comprehensive title registry system across marketing operations.
  • Ensure the accurate entry of title-related information, including details such as release dates, formats, and regional variations.
• Metadata Schema Management:
  • Oversee the creation and management of metadata schemas for asset management pipelines, ensuring consistency and compatibility.
  • Collaborate with technology and data teams to integrate metadata schemas into asset management systems.
• Product Ownership:
  • In partnership with the Marketing Solutions team, lead the development, viability, build-out, and deployment of the Marketing MAM to ensure all partner and distribution needs are met.

In the role of Senior Manager, Marketing Distribution, you will report to the Senior Director, Marketing Production & Operations. We are considering applicants for the location of Culver City.

About You

We get excited about candidates, like you, because...

• You have a Bachelor’s degree in Marketing, Business Administration, or equivalent experience
• You have 10 years of experience in marketing operations, distribution, or a related field, with at least 3 years in a managerial role.
• You have experience managing distribution channels for digital content in a global marketplace.
• You are analytical and have experience with performance metrics, OKRs, and KPIs.
• You have excellent communication and interpersonal skills, with the ability to engage and influence partners at all levels.
• You excel as a leader with the ability to bring projects to successful completion.
• You are proficient in the use of digital marketing tools and platforms.

About the Team

Marketing Production & Operations is dedicated to scaling up Crunchyroll’s domestic and international marketing presence, elevating the creative processes of the marketing teams, bringing creative visions to life, and being of service to the broader company to provide support and solutions to anyone in need. We are a horizontal support structure, servicing multiple verticals across the company. We embody the collaborative spirit of Crunchyroll and work closely with all of our internal and external teams. We strive for excellence in everything we do. We are lifelong learners, unafraid to make mistakes, and believe that action is always better than inaction. Our job is never done. As we build infrastructure, establish process, and define workflows, we constantly engage with our partners, seek feedback, look for the inefficiencies, create a plan to solve pain points, and implement strategy. 

Why you will love working at Crunchyroll

In addition to getting t