Senior Media Buyer - Search Arbitrage (Remote)

About Penbrothers

Penbrothers is an HR & remote talent management partner and one of the fastest growing companies in the Philippines. We provide talented Filipinos with global opportunities in high-growth startups and dynamic companies, from the comfort of their own homes.

About the Client

Our client is a technology-driven agency that helps asset owners optimize their traffic and convert it into revenue. They specialize in providing monetization solutions through proprietary technology, allowing partners to maximize performance, increase payout rates, and track results. Their services include dedicated account management, daily revenue reports, and growth-based analytics, enabling partners to analyze data and drive incremental growth with their revenue streams.

About the Role

We are seeking a highly motivated and experienced Senior Media Buyer - Search Arbitrage to manage traffic acquisition and campaign optimization for our search monetization operations. The ideal candidate will have expertise in managing campaigns for Google AFD, Yahoo N2S, RSOC feeds, and other performance-based advertising channels.

The Senior Media Buyer - Search Arbitrage will be responsible for acquiring high-quality traffic, optimizing campaigns to maximize ROI, and ensuring compliance with feed provider policies. This role requires a deep understanding of search arbitrage strategies, traffic sources, and data-driven decision-making.

What you’ll do:

• Traffic Acquisition: Identify, negotiate, and manage traffic sources, including native advertising platforms (e.g.,Facebook, Taboola, Outbrain), programmatic platforms, and direct publishers.

• Campaign Management: Set up, monitor, and optimize advertising campaigns to maintain profitability by balancing CPC and EPC.

• Analytics & Optimization: Analyze campaign performance metrics (CTR, bounce rates, ROI, etc.) and implement improvements to enhance performance.

• Feed Monetization: Maximize revenue from Google AFD, Yahoo N2S, and RSOC feeds while maintaining compliance with policies.

• Traffic Quality Assurance: Monitor and ensure traffic meets feed providers’ quality standards to avoid clawbacks or partial payments.

• Testing & Scaling: Conduct A/B tests for creatives and landing pages and develop strategies to scale profitable campaigns.

• Compliance Management: Stay updated with Google and Yahoo guidelines to ensure campaigns adhere to feed provider policies.

• Collaboration: Work closely with syndicators and feed providers to troubleshoot issues, negotiate terms, and optimize feed performance.

Requirements

What You Bring:

• Experience: Minimum 3 years of experience in media buying, MUST have experience in search arbitrage and performance marketing.

• Technical Skills: Proficiency with advertising platforms (e.g., Taboola, Outbrain, MGID), analytics tools (e.g., Voluum, RedTrack), and feed management platforms.

• Analytical Abilities: Strong understanding of CPC, EPC, ROI, and other performance metrics. Ability to derive insights from data to optimize campaigns.

• Industry Knowledge: Familiarity with Google AFD, Yahoo N2S, and RSOC feeds, including their monetization mechanics and compliance requirements.

• Traffic Sources: Proven experience managing and scaling traffic from various sources such as native ads, programmatic platforms, and direct partnerships.

• Problem-Solving: Strong troubleshooting skills for resolving traffic quality issues, feed misalignments, or campaign underperformance.

• Adaptability: Ability to adjust strategies based on market trends, feed provider updates, and competitive pressures.

• Communication: Excellent verbal and written communication skills for negotiating with traffic partners and coordinating with internal t