East Regional Director, Cell Therapy Field Market Access

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Summary:

The East Regional Director, Cell Therapy Field Market Access is responsible for leading the East Cell Therapy customer-facing team for BMS’s Cell Therapy Market Access and Patient Access Support Services. This role communicates, implements, and oversees the strategic and operational plans for patient access to Bristol Myers Squibb’s cellular therapy portfolio, managing the daily performance of the Cell Therapy Field Market Access Team across the Eastern Region. The East Region Director will work closely with the Cell Therapy Field Market Access Leadership Team on all strategies and objectives outlined in this position summary. The field team is responsible for the execution of all BMS CAR T Market Access reimbursement activities within identified cell therapy accounts during all phases of account onboarding and post onboarding. The core remit of the field team includes expertise in national and local payer dynamics and policies, cell therapy distribution model, account economics and patient pull-through.

The Regional Director will also be responsible for engaging with corporate/executive level customers in the region. You will contribute to the formulation of the long-term access strategies and objectives of the region, in a complex and competitive market.  The role will work closely with US Market Access Strategy, Patient Access Support Services, Brand Marketing, Field Sales, Distribution, Medical, Legal, Compliance as well as other key internal matrix team partners, external customers, trade associations and critical vendor partners of BMS. 

The company seeks a highly engaged team player with a strong strategic mind-sent and operational skills who can function effectively in a fast-growing and highly successful company building its position as the market leader in cellular therapy.

Reports to the Senior Director, Cell Therapy Field Market Access and has direct reports - the East Region Cell Therapy Field Market Access Team (Associate Directors)

The position is field based and encompasses Northeast, Mid-Atlantic, and Southeast regions of the US. You must live in the territory to be considered.

Responsibilities:

• Work with cross functional partners to include the Commercial Cell Therapy Account Management Team, Market Access Strategy, Patient Access Support Services, Distribution, and National and Regional Account Executives to inform strategies and ensure market access objectives are met

• Maintain deep market access and health care policy expertise in cell therapy and anticipate current and future implications to access

• Identify and provide relevant regional marketplace feedback in a timely manner to management on customer business trends, competitive updates and account issues/opportunities

• Inform strategy for continuous improvement of the access/reimbursement journey for customers i.e., payer coverage and reimbursement, time to treatment, and ordering process, as well as internal business rules, field strategy, and hub processes

• Drive access pull through within regional Cell Therapy accounts by establishing access account management goals for cellular therapy portfolio

• In collaboration with Field Market Access leadership team, establish measurable performance parameters

• Maximize achievement of access objectives through focus, engagement, and inspiration of the regional team

• Oversee regional field execution of program strategies related to payer coverage & reimbursement policy as well as implications of market events on national and regional policies related to BMS CAR Ts (coverage, coding, reimbursement, pricing, etc.)

• Actively drive team to