Email Operations Manager, Slack Marketing

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Job Category

Marketing & Communications

Job Details

About Salesforce

We’re Salesforce, the Customer Company, inspiring the future of business with AI+ Data +CRM. Leading with our core values, we help companies across every industry blaze new trails and connect with customers in a whole new way. And, we empower you to be a Trailblazer, too — driving your performance and career growth, charting new paths, and improving the state of the world. If you believe in business as the greatest platform for change and in companies doing well and doing good – you’ve come to the right place.

As a key member of our Email Operations team, you will have an extraordinary opportunity to build and manage the next generation of email campaigns and digital programs that guide our customers through critical moments in their customer journey. You will apply your expertise in email operations to ensure they successfully adopt and get the most value from Slack. Your responsibilities will include:

• Identifying “moment of truth” data triggers to inform email campaign strategies

• Designing and implementing engaging targeted email journeys based on advanced segmentation

• Developing and driving data strategies to optimize email performance and customer engagement

• Managing the end-to-end email operations process, from campaign creation to deployment and analysis

• Supporting the operations of customer programs across our digital tools and platforms, with a focus on email marketing technologies

• The ideal candidate is a seasoned email operations professional with 2-3 years of experience developing email content and automated lifecycle programs in Salesforce Marketing Cloud or similar tool (e.g., Eloqua, Responsys.) You should have a strong ability to efficiently structure and analyze data to drive email campaign performance, extensive experience in campaign management and optimization, and a proven track record of managing stakeholders and sophisticated email projects effectively. Additionally, you should have a keen eye for simplifying and improving operational processes related to email marketing and customer growth and lifecycle initiatives.

Your Impact

• Support the Email Operations team in creating campaigns, including email building, audience data definition, journey setup, and performance tracking.

• Utilize data to segment the customer base effectively for targeted and personalized email campaigns.

• Work with Growth Programs Managers to define campaign requirements and align with email channel standard methodologies.

• Define data needs to support the Growth team’s future email programs and work with operations and data engineering teams to add to our marketing tools.

• Develop ongoing strategies to enhance email journey performance, including segmentation and experiment execution.

• Strategically solve problems to ensure high quality execution and email deliverability.

• Ensure the accuracy and quality of email campaigns, including content, links, and images, before deployment.

• Document campaigns and processes while maintaining alignment with our marketing operations team

• Report regularly on email campaign performance, communicating impact and value to Growth leadership

• Maintain email templates and align with our Brand team to ensure a consistent experience for our customers.

• Ensure consistent usage of email names, audience exclusions, links, and UTM parameters across email and web programs

Minimum Requirements

• 5+ years of experience in email marketing or email operations roles

• 2+ years experience using Salesforce Marketing Cloud or similar tool (e.g., Eloqua, Responsys.)

• Intermediate to advanced knowledge of SQL, plus familiarity with HTML & CSS

• Experience working with multiple, cross-organizational stakeholders

• Knowledge of email performance metrics for deliverability and engagement.

• Experience creating, documenting, and improving processes to ensure timely and high quality execution.

• Experience using data to inform strategies, measure success, segment our customer base, and experiment to optimize performance

• Prior experience using Slack in a work environment preferred

• NOTE: This is an office-flexible role. The expectation is to be in-office 2-3 days a week when local to an office

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