Who We Are:

We are a tech-enabled growth firm–at the intersection of marketing, consulting & data intelligence–igniting revenue and brand recognition for leading and emerging companies around the world. As a people-first firm, we value diversity in backgrounds and experiences. We strongly believe our people and culture are key to our success. Our vision is to be recognized as the most valued and respected private growth marketing firm in the world–with a scalable brand, culture and services.

As a full-service growth marketing firm, we offer best-in-class services including: SEO, Content Marketing, Paid Media, Social Media Marketing, Programmatic + CTV, Public Relations, Influencer Marketing, Email + SMS, Conversion Rate Optimization, Retail Marketing, Creative, and Web Development. Here at Power Digital, we are hyper-focused on helping brands drive revenue growth and brand recognition, ultimately driving irrefutable value for our clients. 

At the heart of Power Digital is our proprietary technology, nova, which analyzes businesses through first-party data, simplifying investment planning for marketing and diligence in M&A––putting marketers in a strategic seat at the table––and providing value in unparalleled ways. 

Managing billions in media, our dynamic team––of consultative marketers, creatives, analysts and technologists––challenge traditional ways of planning and measurement through meticulous testing and data science across each milestone of the customer journey.

*This is a remote opportunity open to current college students enrolling in an internship course for college credit 

 

Position Title: Social Media Advertising Intern

Internship Term: Fall 2024

Compensation: College credit [MUST be enrolled in college course]

Desired Fields of Study: Marketing, Advertising, Social Media, IMC, Graphic Design, or Journalism and Media Studies

Hours Desired: 15-20/week

 

A day in the life:

• Have you ever been scrolling through instagram and stopped on a post that says “sponsored” under the brand name and wondered how it showed up on your feed? Have you ever seen an influencer posting about a brand and wanted to know how and why they have to mention “#ad”? Well, do we have the internship for you! Come learn all about the exciting world of Social Media Advertising from the ground up. You will learn about ad buying, writing copy to match creative for each stage of the funnel, communicating with clients, and so much more! 

 

Responsibilities:

• Participate in weekly training sessions designed to teach you the fundamentals of creative in the world of Social Media Advertising
• Support Social Team by designing creative for Paid Social projects across the following platforms: Facebook, Instagram, LinkedIn and Pinterest.
• Learn key metrics and deliverables that surround the social media advertising landscape
• Learn how to optimize creative to drive results for clients, gain a robust understanding of the key metrics surrounding creative performance and iterate to perform tests.
• Learn how to develop creative for unique campaigns and the best practices
• Learn how to develop and optimize a digital marketing funnel and best practices in its various stages, applied to a variety of clients in different industries
• Master crafting ad copy and developing a brand’s unique voice, and use that skill set to:
• Develop USP’s and tag lines for Facebook, Instagram, Pinterest and more.
• Build and develop a brand’s voice from the ground up
• Develop the strategy behind creative
• Work your way up to account wide creative ideation and aligning creative with your clients goals through data backed analysis.
• Develop your project management skills through hands-on experience with our project management system
• Collaborate with the entire Power Digital Team, to assist in cross-channel strategy sessions
• Contribute ideas during brainstorming sessions and strategy meetings

 

Role Requirements:

• You’re not afraid of rolling up your sleeves and tinkering with an account
• You’re not afraid of challenges and asking questions
• You’re detail-oriented and pay close attention to design/creative
• You’re a team player and have a passion for the digital marketing sphere
• A background in photo/video editing is a plus, but not required

Benefits & Perks:

• Monthly & quarterly team bonding activities
• Fun, savvy, and hard-working team(s)
• Full-remote flexibility

Power Digital’s people and culture are at th