Digital Experience Specialist II

JOB OVERVIEW:

This position will be responsible for supporting the Zahn Dental Marketing team in making updates to the www.zahndental.com website to improve the customer user experience   and increase digital revenue. This role will focus on using personalization tools and data-driven analysis to improve how items are shown on the website, how items are searched on the site, product discoverability,  and automated merchandising tactics. They will collaborate closely with the Business, Marketing, Merchandising, Sales and Analytics teams to identify areas of opportunity and report testing issues and valuable insights.  

KEY RESPONSIBILITIES: 

• Recommend, implement and monitor electronic commerce tactics and metrics used to expand/enhance web presence, user traffic, user experience, and brand equity to drive customer value ultimately improving electronic ordering
• Execute digital enhancement initiatives to drive improvements with Web Site Search, Product Descriptions and Product Images.
• Collaborate with Merchandising, Marketing, Analytics teams to contribute towards development of personalization and optimization strategies and the roadmap for the eCommerce platform  
• Analyze customer experience analytics, web analytics, and voice of the customer to provide optimization recommendations 
• Use the recommendation and personalization tools, specifically Algonomy, SAP CCv2, and Sitecore, to assist in implementing personalization capabilities and strategies on a global level 
• Work with the MDM Core team and PCMs to continuously develop and implement product data quality rules, procedures and policies. 
• Collaborate with PCM team in determining attributes by product category and participate in the collection of all appropriate attribute values.
• Responsible for the collection, identification and loading of product images for new and existing items.
• Execute on digital enhancement initiatives to drive improvements with Web Site Search, Product Descriptions and Product Images.
• Manage the process of attainment of product attribute values and Images with our key business partner Nexus Data Systems.
• Participate in MDM team meetings, setting PIM Project priorities, testing and training
• Partner with various internal stakeholders to develop business requirement documents for digital experience enhancement initiatives 
• Actively participate and represent Zahn marketing team needs in cross-functional, inter-departmental team meetings. At times, represent department views/opinions and report to marketing team on analytics, best practices, changes in process, etc. 
• Stay current and educated on new software/systems/programs
• Other duties as assigned.

SPECIFIC KNOWLEDGE & SKILLS: 

• BA/BS or equivalent
• Strong interpersonal and communications skills necessary
• Strong knowledge of Word, Excel, PowerPoint mandatory
• Knowledge of Access Database, Marketing Manager, Micro Strategy, Endeca and Data Warehouse, a plus
• 3 - 5 years of digital experience preferred
• Dental industry experience a plus

GENERAL SKILLS & COMPETENCIES: 

• Good understanding of industry practices
• Proficient with tools, systems, and procedures
• Basic planning/organizational skills and techniques
• Good decision making, analysis and problem solving skills with ability to multi-task
• Good verbal and written communication skills
• Good presentation and public speaking skills
• Good interpersonal skills
• Basic conflict resolution skills
• Developing professional credibility

MINIMUM WORK EXPERIENCE: 

Typically 3 to 5 or more years of increasing responsibility in terms of any applicable professional experience.

PREFERRED EDUCATION: 

Typically a Bachelor's Degree or global equivalent in related discipline.

TRAVEL / PHYSICAL DEMANDS:

Travel typically less than 10%. Office environment. No special physical demands required.

• The posted range for this position is $$62,305-$97,352 which is the expected starting base salary range for an employee who is new to the role to fully proficient in the role. Many factors go into determining employee pay within the posted range including education, prior experience, training, current skills, certifications, location/labor market, internal equity, etc. At the time of this posting, this position is eligible for a commission not reflected in the posted range subject to the achievement of the plan.