Senior Specialist, Equine Marketing

Job Description

Equine Sr. Specialist Brand Manager

The Equine Sr. Specialist Brand Manager will be responsible for driving the commercial growth of the equine biologic and pharmaceutical franchises in the United States. This role reports directly to the Director of Marketing for Companion Animal Therapeutics and Equine business. The Sr. Brand Manager will have primary responsibility for providing operational and implementation of brand strategies. This individual will lead and manage all brand messaging, internal and external communications including all marketing, advertising, product pricing and related trade and industry programs. He/she will be responsible for developing and delivering the brand portfolio’s annual financial plan including topline sales, spending and profit contribution.  They will also continue to foster a strong relationship with our demand forecast and manufacturing colleagues.

Key responsibilities may include, but are not limited to: 

• Be the brand steward for products within the Equine Business Unit.

• Manage the development and delivery of the brand's annual marketing/financial plan. 

• Manage the development and execution of all brand communications and allocation of spending. Work in a highly cross functional joint accountability environment inclusive of both internal and external support groups. 

• Work closely with digital team, customer marketing team, commercial and technical infrastructure teams to properly develop programs that represent integrated strategies to drive sales and market share. 

• Gain understanding of the equine market, current and future competitors to develop the strongest potential plans and programs to grow sales and profits into the future. 

• Collaborate with Global Marketing as appropriate to leverage global marketing strategies and ensure brand compliance with promotional, positioning and pricing policies.

• Interface with appropriate R&D and regulatory teams to ensure proper alignment with commercial requirements. 

• Help establish and develop an intensive and robust channel marketing strategy and subsequent implementation.

• Be the Voice Of the Customer (VOC) by capturing the requirements/feedback from the customer (Veterinarians, Consumers) and deliver best-in-class programs that meet the customer’s needs/wants

Minimum Education Required:

• BA/BS Degree required

• MBA preferred

Required Experience and Skills: 

• At least 5+ years relevant work experience in marketing/technical service/sales in the Animal Health/Human Health pharma industry

• Experience working in the equine industry

• Experience working with a sales force

• Must possess strong financial acumen

• Knowledge of market research

• Development of marketing materials

• Strong communication skills [verbal, written and listening skills], interpersonal skills and working cross-functionally

• Self-starter, able to work and manage effectively in a fast-paced environment

• Strong project management skills

• Strong analytical skills

• Forecasting skills and manufacturing knowledge, a plus.

• 25% travel required, dependent on business needs

Current Employees apply HERE

Current Contingent Workers apply HERE

US and Puerto Rico Residents Only:

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