Social Media Specialist
RalliantAbout the role
Overview
Tektronix is seeking a Social Media Specialist to elevate how our brand shows up across global digital channels.
This role sits at the center of our social media operations—balancing execution, coordination, and continuous improvement. You will help manage and optimize our presence across platforms such as LinkedIn, X, YouTube, and regionally relevant channels including WeChat, Xing, and TikTok.
This is more than a publishing role. You will ensure content is accurate, consistent, and aligned to brand standards and business priorities, while helping keep our social processes running smoothly. Over time, you’ll bring forward ideas and insights to enhance performance and strengthen our digital presence.
You’ll partner cross-functionally with marketing, product teams, and regional stakeholders to support a cohesive global voice. This role offers strong exposure to how a global, technology-driven company operates—and a clear path to grow into more strategic marketing responsibilities.
We are looking for someone who is genuinely curious and engaged in the social media space—someone who studies how brands show up online, understands what resonates, and takes pride in getting the details right.
If you thrive in a fast-moving environment, enjoy bringing structure to complexity, and are motivated to continuously improve how things are done, this role offers an opportunity to make meaningful impact from day one.
Responsibilities/ What you’ll do:
Support how we show up
- Help ensure content is consistent and aligned across platforms and regions
- Review and quality check posts for clarity, tone, and audience relevance
- Partner with internal teams to gather inputs and ensure content is ready to go
Run the day-to-day social engine
- Manage the publishing calendar
- Coordinate with global marketing, regional teams, digital, PR, corporate communications, and product marketing to hit deadlines
- Support and maintain workflows, templates, and simple playbooks that keep execution smooth
- Help prepare for and support recurring team meetings that align priorities and activations
Support real-time and reactive efforts
- Monitor social and surface relevant moments, trends, or conversations
- Support responses in coordination with Corporate Communications
- Help ensure we are timely, thoughtful, and aligned in how we engage
Learn and contribute to better social practices
- Stay up to date on platform trends, formats, and best practices
- Bring forward ideas to improve content and processes over time
- Contribute to building stronger, more effective social media habits across the team
Measure and improve
- Track performance and turn data into clear, simple insights
- Identify what’s working and support the team’s efforts to improve results over time
- Package performance insights into visual quarterly reports
What success looks like
Content is consistent, on time, and aligned to priorities
Social channels look and feel more organized and unified
Content is clear, accurate, and appropriate for our audiences
Cross-team coordination is smooth, with few last-minute issues
Reporting is consistent and helps inform better decisions
You begin to identify opportunities to improve how we work and what we publish
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