Senior Product Marketing Specialist, iLottery

IGT (NYSE:IGT) is a global leader in gaming. We deliver entertaining and responsible gaming experiences for players across all channels and regulated segments, from Lotteries and Gaming Machines to Sports Betting and Digital. Leveraging a wealth of compelling content, substantial investment in innovation, player insights, operational expertise, and leading-edge technology, our solutions deliver unrivaled gaming experiences that engage players and drive growth. We have a well-established local presence and relationships with governments and regulators in more than 100 countries around the world, and create value by adhering to the highest standards of service, integrity, and responsibility. IGT has approximately 10,500 employees. For more information, please visit www.igt.com.

Short Description

Short Description

IGT is seeking a Senior Product Marketing Specialist to join our iLottery and Lottery marketing teams! This position is primarily responsible for developing the iLottery marketing plan that is aligned with iLottery product goals.  Projects include the development of industry-leading campaigns and managing the planning, execution and tracking of marketing communication programs developed to achieve iLottery business goals.  This position will manage the execution of all iLottery marketing initiatives for promoting iLottery products and services, tradeshows and conferences and will be responsible for the iLottery visitor experience on IGT.com, the Lottery Blog, and the iLottery communications plan. 

Reporting to the Director, Strategic Lottery Product Marketing, our successful candidate will be a proactive team member, who consistently seeks out the latest information relevant to iLottery for our global customers. This person will look for ways to increase engagement with our customers and potential customers. They will need to quickly gain command of IGT’s brand strategy, how iLottery and Lottery products are marketed - including differentiators, personality, tone – to leverage all available communication tools including email, social and digital media channels to achieve IGT’s marketing and sales goals. The position requires a person who is a self-starter, takes initiative, and works well in a fast-paced environment.

Responsibilities

The successful candidate will:

• Exhibit creative and innovative thinking, ability to craft and publish engaging, original, and high-quality content within tight deadlines.
• Display impeccable communication, creative writing, and organizational skills.
• Work effectively on teams, collaborating on campaigns with cross-functional internal and external stakeholders, establishing relationships with internal partners.
• Show experience across marketing communication tactics including digital asset development and management, 1:1 communication, social media platforms and success metrics/evaluation. 
• Have a solid understanding of product functionality as it relates to iLottery business segment.
• Adhere to IGT’s Marketing Code of Conduct and Responsible Gaming standards.

Principle Duties and Responsibilities

• Develop and deliver comprehensive iLottery marketing communications strategy inclusive of brand-enhancing campaigns and programs to achieve specific iLottery business objectives, including support for new products, success stories, and thought leadership initiatives.
• Negotiate and manage iLottery marketing collateral & media, collaborating with product strategists and external vendors to establish plans to achieve objectives across multiple channels.
• Develop, maintain, and communicate a comprehensive iLottery marketing strategy, focused on key product priorities.  Determine the appropriate content and channels to maximize distribution and reach.  This includes leading overall marketing calendar planning, inclusive of email and social media strategy and content calendar, in coordination with other Lottery Marketing Specialists.  
• Lead and coordinate alignment with overall brand and marketing initiatives, working with other divisions that share IGT’s social space, to ensure alignment and best practices.
• Report metrics and KPIs for all marketing tactics – regularly reviewing engagement and ROI for all platforms.
• Research, explore and recommend expanded digital presence for iLottery through paid and earned media partners/opportunities.
• Manage  B2B email campaigns, including content creation, management of customer contacts, and analytics.
• Collaborate with corporate communications to leverage media to support iLottery initiatives, awards, and other news.
• Educate internal teams on key findings and industry tren