Summer 2026- MBA AI Marketing Intern

Hasbro European Services provides various services to Hasbro business units in Europe and the Middle East and Africa.

2026 Summer Marketing AI Intern (MBA)   

Hasbro is looking for a high-performing MBA Intern to join our Global Marketing Strategy and Operations team. This role sits at the center of our marketing AI transformation program and supports the ideation, delivery and scaling of AI initiatives across the Marketing and Communications organization that will power Hasbro’s marketing teams’ expertise worldwide.   

The intern will work across all business verticals (Toys, Games, Licensing & Entertainment, Video Games, Magic: The Gathering, and Dungeons & Dragons) partnering closely with senior leaders in the CMO.  This is a hands-on, high-visibility role designed for someone who thrives in ambiguity, enjoys building structure into business application of data and wants exposure to AI transformation in enterprise-level marketing strategy and operations.  This role is focused on applied AI, process design, data structure, and scalable implementation.

 

The Internship Experience  

Hasbro’s Summer Internship Program offers a behind-the-scenes look at how a global play and entertainment company operates- paired with the opportunity to make a real impact.   

Interns are fully embedded on their teams and trusted to own meaningful business projects aligned to team priorities. Throughout the summer, you’ll contribute to work that matters while also being part of a broader global intern cohort, gaining exposure to professional development sessions, networking opportunities, and leadership engagement designed to support your growth and learning.  

 

What You Will Do as a MBA AI Marketing Intern:

This role sits at the intersection of Marketing Strategy and Ops, Data, and Applied AI. You will help structure marketing data, test AI-enabled workflows, and support pilot initiatives designed to improve speed, consistency, and productivity across the marketing organization. 

• Document and help teams reimagine marketing workflows using AI-enabled approaches 

• Cleanse and structure marketing datasets to improve AI readiness  

• Assist in building and testing lightweight prototypes with a specific focus on data orientated user cases, model context training and engineering  

• Support measurement of AI pilots, including baseline definition and impact tracking 

• Create playbooks and documentation to ensure scalable, governance-aligned adoption 

• Partner with Marketing, IT, and Data teams to support responsible implementation 

 

What You Will Bring:

• MBA or Master’s candidate in MIS, Business Analytics, Industrial/Systems Engineering, Operations, Applied Economics, or related field 

• Strong process and systems thinking 

• Comfort working with messy data and improving structure 

• Analytical foundation (Excel, Sheets, SQL, Python, or similar) 

• Familiarity with applied AI and workflow tools (no model building required) 

• Clear communicator with cross-functional collaboration skills 

• Prior internship experience in analytics, operations, consulting, or tech-enabled transformation is a plus 

 

What you’ll Gain: 

• Hands-on experience helping a global marketing organization move from AI experimentation to structured, measurable, and scalable implementation. 

• Exposure to enterprise-level marketing AI strategy and decision-making