Global Performance Marketing Manager

About Bazaarvoice At Bazaarvoice, we create smart shopping experiences. Through our expansive global network, product-passionate community & enterprise technology, we connect thousands of brands and retailers with billions of consumers. Our solutions enable brands to connect with consumers and collect valuable user-generated content, at an unprecedented scale. This content achieves global reach by leveraging our extensive and ever-expanding retail, social & search syndication network. And we make it easy for brands & retailers to gain valuable business insights from real-time consumer feedback with intuitive tools and dashboards. The result is smarter shopping: loyal customers, increased sales, and improved products. The problem we are trying to solve : Brands and retailers struggle to make real connections with consumers. It's a challenge to deliver trustworthy and inspiring content in the moments that matter most during the discovery and purchase cycle. The result? Time and money spent on content that doesn't attract new consumers, convert them, or earn their long-term loyalty. Our brand promise : closing the gap between brands and consumers. Founded in 2005, Bazaarvoice is headquartered in Austin, Texas with offices in North America, Europe, Asia and Australia.  It’s official: Bazaarvoice is a Great Place to Work in the US , Australia, India, Lithuania, France, Germany and the UK!
We're looking for a highly analytical and results-driven Global Performance Marketing Manager to lead our global paid media strategy. Reporting to the Head of Global Campaigns, you'll be instrumental in driving customer acquisition and revenue growth, collaborating closely with cross-functional teams, and optimizing our ad budgets for maximum ROI. If you're passionate about leveraging data to craft impactful global campaigns and thrive in a dynamic environment, we encourage you to apply.

What You'll Do:

• Develop and execute a comprehensive global paid media strategy tailored for B2B, spanning channels such as paid search (Google Ads, Bing Ads), paid social (LinkedIn, Facebook/Instagram), content syndication, third-party sponsored publications, Performance Max, and emerging B2B platforms.
• Strategically manage and optimize paid program with focus on increasing return on ad spend (ROAS) and customer lifetime value (CLTV), while achieving key performance indicators (KPIs) for each channel within a cohesive global program. Focus on lead quality and pipeline generation.
• Collaborate proactively with internal teams, particularly the digital, sales, and product marketing teams, to identify and implement conversion rate optimization (CRO) opportunities that directly enhance the effectiveness and efficiency of paid programs.
• Deeply understand and integrate the interplay between SEO and SEM, partnering closely with the digital team to drive an effective search strategy that maximizes organic and paid synergies.
• Lead the planning and execution of complex global campaigns, with a focus on localizing strategies and creative for regional markets, across North America, EMEA (UK, France, Germany) and Australia, ensuring cultural relevance and market effectiveness.
• Manage and drive performance of agency and vendor relationships, setting clear, data-driven performance expectations and holding them accountable for delivering on agreed-upon outcomes and strategic goals.
• Conduct in-depth analysis of campaign performance data to identify trends, derive actionable insights, and make data-driven optimization decisions. Regularly present comprehensive reports on key metrics, providing strategic recommendations to leadership.
• Stay ahead of industry best practices, emerging technologies, and competitor activities within the B2B marketing landscape to maintain a competitive edge and identify innovative growth opportunities.

What You'll Need:

• 5+ years of progressive experience in B2B performance marketing, with a proven track record of managing and optimizing significant