Paid Social Planner

The Shipyard is a leading, independent agency that builds performance-driven brands audiences can’t help but love.

By applying modern mindsets to established models, we fuel brand and marketing decisions that are more courageous and more validated.

Our ability to align bold creativity with individual consumer motivations lets us do more than hope for brand love – we methodically engineer it throughout the consumer journey. That’s how we activate the synergistic power of brand building and performance marketing.

Engineering Brand Love through the courageous ambitions of our people and our clients.

The agency has significant momentum, and we’re still growing. Come join our team!

SUMMARY

We are looking for a smart, experienced, and motivated Paid Social Planner to join our Sacramento team. 

The role of the Paid Social Planner is to be the day-to-day steward of paid social media for assigned brands, responsible for leading campaign development, activation, and innovation. The Paid Social Planner is expected to apply their social mastery to deliver against the clients’ goals. They will work closely with their teams in the development and communication of all strategy while owning tactical execution.

This is a hybrid work-from-home/office position (in-office attendance is required on Tuesdays & Thursdays), and the candidate must live near Sacramento, CA.

At The Shipyard, we know that it's your unique talents, backgrounds, and perspectives that make you who you are, just like our team, who come from various career paths and experiences. We believe we can't be truly diverse without bringing your most authentic self to the agency.

Studies show that people from marginalized communities may not always apply for positions if they don't meet every single requirement in a job posting. At The Shipyard, we encourage you to apply even if you don't meet all the requirements. We believe that your passion for what we stand for — our values and purpose — is just as important as meeting every checkbox. 

WHAT YOU'LL DO

Campaign Planning

• Lead the planning and development of campaign strategy
• Participate in analysis of campaigns and historical data to inform future planning
• Collaborate with cross functional teams and specialists ensuring integrated digital strategies are aligned with clients’ goals/objectives
• Build budget recommendations and presentations

Campaign Execution 

• Execute, monitor and manage campaigns across multiple platforms
• Manage Campaign Workbooks and documentation to ensure smooth and accurate execution of campaigns
• Track and monitor ongoing campaigns including budget pacing and performance to KPIs
• Build an understanding of platform creative and executional media best practices
• Develop understanding of Performance Marketing ad platforms (Google Ads, Facebook Business Manager, Pinterest, Snapchat, LinkedIn, Google Search, DV360)
• Manage the platform’s daily budgets, billing reconciliations and spend pacing based on planned allocations and desired results
• Gather performance data to be used in campaign reporting documents
• Analyze campaign performance and recommend necessary optimizations
• Generate reports from external and internal data sources

Communication 

• Collaborate effectively with internal and external parties to ensure client work moves efficiently through the agency from start to finish
• Be comfortable providing thoughtful input and feedback in internal meetings
• Assist with day-to-day platform partner communications

Collaboration 

• Willingness to work with a team and jump into a variety of assignments, taking ownership of assigned tasks
• Develop strong relationships with internal teams

WHAT YOU'LL BRING

• 2-3 years equivalent work experience in a Media Planner or similar role
• Proficient in deriving insights from data
• Strong knowledge and experience with key digital platforms, including: 
• Google Marketing Platform (DCM, DV360)
• Facebook Business Manager 
• Pinterest for Business 
• Snapchat Ads Manager 
• LinkedIn
• Google Analytics 
• Performance marketing experience desired
• Proficient in Microsoft Excel, Word, and PowerPoint
• Ability to learn multiple advertising and reporting platforms

WHAT YOU'LL GET

• The overall target range of base compensation for this role is $69,700 - $81,000. Compensation offered will be determined by additional factors such as location and experience
• 40 hours of paid sick time (annually)
• Ope