Mgr SRGM BFY

Location: Hershey, PA or Open to Remote

This position will be posted internally until the close of business on 1/30/24.

This is an expedited 3 day posting and a strong candidate has been identified for this role.

 

 

Summary: 

The Manager, Better-For-You (“BFY”) SRGM will own the SRGM Pricing Strategy & Trade Strategy functions for Hershey’s complete U.S. BFY portfolio, spanning CMG, broader snacking, and Protein categories.  The Manager will drive the creation and implementation of a net price realization strategy and approach that maximizes total value creation within Hershey’s BFY portfolio, and support all revenue management aspects and recommendations for the BFY portfolio, including: “Core” pricing and price/pack architecture strategy covering existing and new packtypes within BFY CMG Instant Consumables, BFY CMG Take-Home, BFY broader snacking, and BFY Protein, as well as similar strategies for “Emerging” BFY innovation within these same categories.  The Manager will also lead the entire end to end trade promotion optimization program across the BFY portfolio, leveraging a pioneering suite of tools to influence and drive value-creating decisions in partnership with Sales Team Leaders and/or Customer Sales Executives, developing BFY customer investment strategy recommendations plus tactical promotional analytics and optimization, all in context of the HSY 3-year BFY strategic plan.  The Manager will also represent SRGM as a subject matter expert in attending and facilitating strategic conversations on our BFY portfolio during customer plan reviews and top-to-top customer meetings to optimize promotional effectiveness.  This will include executing complex analyses that enable the development of insights-based, consumer-back recommendations on strategic pricing and promotion, price/pack architecture, and mix-driving initiatives.  This will require strong collaboration with other functions including Commercial Planning, Marketing, Sales, Sales Planning, Category Management, Finance, and U.S. Strategy. This is an exciting opportunity to help achieve Hershey’s ambition of having a best-in-class, Strategic Revenue Growth Management function. This role will have 1 direct report, responsible specifically for BFY Protein SRGM.

 

This position requires personal leadership and initiative, critical and strategic thinking, cross-functional collaboration, ability to work under pressure to meet deadlines, strong customer/channel knowledge, strong financial acumen and business judgement, and leadership presence.

 

Major Duties/Responsibilities: 

• Executes complex and comprehensive analyses to support the development of short-term pricing moves and long-term pricing strategy recommendations that drive value creation and deliver on Hershey’s U.S. BFY portfolio/packtype business objectives (e.g., share vs. profit, innovation, mix improvement)

• Analyzes brand price positioning and impact of price gaps in order to optimize pricing vs. competition; Analyzes pack size ratios in order to establish effective price/pack curves, also investigating creation of new packs to address channel and/or occasion-based white-space opportunities

• Monitors in-market pricing in order to proactively identify, and therefore minimize, opportunities for, or instances of, marketplace disruption

• Assesses cross-category pricing relationships and likely impacts to Hershey BFY

• Identify and evaluate promotion optimization opportunities, in partnership with Sales VPs and Team Leaders, as well as the Customer Sales Executives, to drive profitable sales and share growth across the U.S. Large Format channels and develop strategic sell-in stories to ensure insights are commercialized

• Execute complex and comprehensive analyses to support the development of channel-level and customer-level promotional strategies that achieve BFY sales, share, and profitability objectives and facilitate strategic conversations with internal Sales Team Leads/CSEs and retailers (including customer reviews and top to top meetings) to evaluate tradeoffs and commercialize opportunities

 

Minimum knowledge, skills and abilities required to successfully perform major duties/responsibilities: 

• Very strong technical skills (e.g., Excel, Powerpoint / Thinkcell, Tableau, Alteryx), with proven ability to synthesize multiple data sources (e.g., internal TPM and P&L data, 3rd party syndicated data) to develop insights and strategy recommendations

• Strong analytical skills and business / financial acumen

• Strong collaboration and communication skills

• Strong presentation skills, leadership presence, and ability to influence up the organization

• Problem-solving mentality, intellectually curious, a