Marketing Manager, BioPharma Data Services

Are you motivated to participate in a dynamic, multi-tasking environment? Do you want to join a company that invests in its employees? Are you seeking a position where you can use your skills while continuing to be challenged and learn? Then we encourage you to dive deeper into this opportunity.

We believe in career development and empowering our employees. Not only do we provide career coaches internally, but we offer many training opportunities to expand your knowledge base! We have highly competitive benefits with a variety of HMO and PPO options. We have company 401k match along with an Employee Stock Purchase Program. We have tuition reimbursement, leadership development, and even start employees off with 16 days of paid time off plus holidays. We offer wellness courses and have highly engaged employee resource groups. Come join the Neo team and be part of our amazing World Class Culture!

NeoGenomics is looking for a Marketing Manager, BioPharma Data Services who wants to continue to learn in order to allow our company to grow.

Now that you know what we're looking for in talent, let us tell you why you'd want to work at NeoGenomics:

As an employer, we promise to provide you with a purpose driven mission in which you have the opportunity to save lives by improving patient care through the exceptional work you perform. Together, we will become the world's leading cancer reference laboratory.

Position Summary:

This role is both strategic and tactical and will be responsible to grow demand for NeoGenomics data solutions by understanding market, capturing voice of customer, staying abreast on industry movement and data trends and aggregating competitive intelligence on other data aggregators and channel partners to help competitively position NeoGenomics data solutions with biopharma and AI customers.

Role will work closely with leadership to develop messaging and marketing collateral to support sales and is responsible for helping to drive profitable revenue growth for Informatics. The individual will actively drive the marketing and promotions related to Informatics conference and trade show strategy, and execution of this strategy, through a strong partnership with the Global Marketing team. They will also collaborate with global to update and maintain all informatics marketing materials including but not limited to: presentation decks, brochures, white papers, blogs, newsletters, etc.

Core Responsibilities:

• Work with sales leadership and global marketing to craft and implement focused sales campaigns throughout the year including campaign development and execution
• Responsible to develop annual marketing plans, online resources, sales brochures, product technical sheets, product presentations, social networking content, advertising, and supporting data sales training
• Lead message development, launch plans and content creation and maintenance as well as generate competitive comparisons by collecting competitive information and analyses of competitive data generators (labs) and data aggregators.
• Promote awareness, thought leadership and reputation through coordination and planning of abstracts/ papers/ studies to support demand generation.
• Monitoring performance metrics for demand generation, diagnosing areas for improvement, developing, and implementing recommendations. Includes preparing reoccurring reports: forecasts, marketing meetings and customer trend analysis.
• Support sales and engagement teams with client interactions, development and formatting of pitch decks messaging and positioning (refresh and update quarterly)
• Participate in sales meetings, seminars, industry conferences, and tradeshows
• Drive inbound lead and meeting generation and facilitation of leads integration into SFDC.
• Support in the capture and development of leads that result in meetings with sales
• Drive the creation and maintenance of marketing collateral materials
• Build NeoGenomics awareness and demand among current and new customers 
• Optimize the value of data offerings through key messaging and competitive positioning to drive value and support growth in our existing and new partnerships

Requirements:

• Bachelor’s degree in business or scientific field required; Master’s degree or PhD preferred
• 7+ years of experience in a professional sales and/or marketing capacity working in healthcare, ideally Oncology