Senior Manager, Charter and Incentive Sales

Holland America Line has been exploring the world since 1873. Our ships offer innovative features and enriching experiences focused on destination exploration and personalized travel, inviting guests to savor the journey. 

We are looking for a Senior Manager, Charter & Incentives.  The Senior Manager, Charter & Incentives leads the strategic development, management, and execution of full‑ship charter and high‑value incentive group business for Holland America Line and Seabourn. This role owns a $70M+ annual portfolio and is accountable for driving sustainable revenue growth through new business acquisition, portfolio expansion, and disciplined yield management.  As the primary commercial owner of the charter and incentive channel, this role establishes sales frameworks, best practices, and market strategies that elevate performance, protect profitability, and position both brands as the preferred choice for premium group and incentive experiences. The role operates with significant autonomy, partnering cross‑functionally to deliver complex, high‑stakes agreements while balancing client satisfaction with policy adherence and financial rigor.                                               

This role will typically be challenged with ensuring the best-in-class tour programs, meeting the needs of our demographic, ensuring sufficient capacity to accommodate demand and to secure optimal program spread. This role is also challenged to maintain competitive product costs and stay abreast of new trends to optimize sales.

Here’s a summary of what Holland America Line is looking for.  Is this you? 

Responsibilities:

Charter & Incentives Sales Strategy & Business Development

• Own the end to end charter and incentive sales strategy for Holland America Line and Seabourn, aligned with brand positioning, deployment strategy, and commercial objectives.

• Retain and grow an existing $70M+ portfolio through sophisticated account management, relationship expansion, and long term partnership development.

• Proactively prospect and secure new sources of charter and incentive business, expanding market penetration and diversifying revenue streams.

• Establish and execute annual business plans, revenue targets, and pipeline strategies for the charter and incentive segment.

• Serve as senior commercial advisor on charter feasibility, deployment alignment, and opportunity prioritization.

Commercial Negotiation & Yield Optimization

• Oversee the issuance of charter and incentive group quotes, ensuring pricing integrity and alignment with revenue strategy.

• Lead the negotiation of complex charter party agreements, including commercial terms, concessions, and bespoke provisions.

• Partner closely with Revenue Management to: 

• Leverage analytics and market intelligence

• Develop dynamic pricing strategies

• Assess opportunity cost and maximize yield

• Exercise sound judgment to balance strategic concessions with long term profitability and brand value.

Partner & Account Management

• Cultivate and maintain senior level relationships with an assigned portfolio of charter partners, brokers, and incentive houses.

• Act as the primary point of accountability for successful execution of charter agreements, ensuring all terms, conditions, and provisions are delivered as contracted.

• Develop and implement partner appreciation and engagement initiatives that strengthen loyalty and drive repeat business.

• Represent Holland America Line and Seabourn as a principal brand ambassador within the MICE and incentive marketplace

Cross Functional Coordination & Charter Execution

• Interface with onboard operations, itinerary planning, marine, hotel, entertainment, and guest experience teams