Senior Associate, Conversion Rate Optimization (CRO)

Company Description

We are dentsu. We team together to help brands predict and plan for disruptive future opportunities and create new paths to growth in the sustainable economy. We know people better than anyone else and we use those insights to connect brand, content, commerce and experience, underpinned by modern creativity. We are the network designed for what's next.

Job Description

This is a remote opportunity, open to anyone within the US. This is a remote position in the U.S. with occasional travel to Chicago or other US-based cities for in-person meetings.

CRO (Conversion Rate Optimization) is the practice of improving a website to increase the percentage of visitors who perform a desired action on a website.  Desired actions can include signing up for a service, purchasing a product, clicking ‘add to cart’, or completing an application.  This is an exciting, entry-level role where you will gain the digital marketing skills to launch your career in website conversion rate optimization (CRO).  The Senior Associate, Conversion Rate Optimization will receive comprehensive hands-on training in the fast-paced world of CRO, and develop experience with complementary marketing channels and website development.  Our team's core objective is driving website and conversion results through data-driven analysis, site testing, and optimization.  Reporting to the Director of CRO, you will be an important contributor to the team by supporting web conversion strategies for dentsu Media clients.  If you are a team player that excels in a dynamic setting with aspirations about growing your website optimization skills, this position is perfect for you!

Primary Responsibilities 

• Access site analytics platforms to build reports and deliver insights and opportunities based on independent data analysis 

• Conduct research and strategic analysis of user behavior and competitive websites to identify opportunities for enhancing website conversion rates 

• Design and implement A/B and multivariate tests with a strategic focus, optimizing website elements such as product pages, landing pages, calls-to-action (CTAs), and checkout processes and forms 

• Support strategy, execution, and measurement of A/B and multivariate tests 

• Actively collaborate with designers and developers to create and implement strategically optimized designs for conversion 

Qualifications

• 1+ years of relevant work experience.  Ideally experience with one of the following: e-commerce, website analytics, testing, web development, UX, or digital marketing 

• Bachelor's degree required 

• Familiarity with testing platforms (examples: VWO, Optimizely, Adobe Target, etc.) 

• Strong analytical skills and experience with data analysis tools such as Google Analytics and heat mapping software 

• Data visualization and presentation skills (PowerPoint slide visualization and public speaking) 

• Proficiency in Microsoft tools 

• Ability to be flexible and agile, and juggle multiple competing priorities 

• Curious and excited to learn and take on new challenges and experiences 

• Strong communication and collaboration skills, with the ability to work effectively with both technical and non-technical stakeholders 

Additional Information

The anticipated base salary range for this position is $51,000-$80,000. Salary is based on a variety of factors, including relevant experience, knowledge, skills and other factors permitted by law. Additionally, this position is eligible for discretionary incentive compensation. The company’s incentive compensation plan is subject to change. A range of medical, dental, vision, 401(k) matching, paid time off, and/or other benefits also are available. For more information regarding dentsu benefits, please visit www.dentsubenefitsplus.com.

#LI-JG1   #LI-Remote

Employees from diverse or underrepresented backgrounds encouraged to apply.
Dentsu (the "Company") is committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee of the Company, on the basis of age, sex, sexual orientation, race, color, creed, religion, ethnicity, national origin, alienage or citizenship, disability, marital status, veteran or military status, genetic information, or any other legally-recognized protected basis under federal, state or local laws, regulations or ordinances. Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and/or certain state or local laws. A reasonable accommodation is a change in the way things are normally done that will ensure an equal employment opportunity without imposing an undue hardship on the Company