Demand Gen Director

Who We Are:
KarmaCheck is a dynamic technology startup headquartered in San Francisco and is founded by Eric Ly, a trailblazer in the internet industry and former Co-founder and CTO of LinkedIn. Our mission is clear: to revolutionize digital identity verification. We're disrupting the antiquated healthcare credentialing sector within the Background Check industry using our cutting-edge proprietary technology powered by automation, machine learning, and data. Our cost-effective solutions are helping shape the future of digital identity and contributing to the authenticity of the evolving digital landscape.

The Demand Generation Director will play a pivotal role in optimizing and streamlining our revenue-generating processes. This individual will be responsible for bringing people, data, and processes together under a cohesive revenue strategy and performance-tracking structure. The role will collaborate cross-functionally with sales, marketing, finance, and customer success teams to drive revenue growth and deliver quality meetings to the field sales team.  

What you'll do:

• Develop and implement a comprehensive demand generation strategy to drive lead generation, engagement, and customer acquisition across all channels.  The initial focus will be to drive meetings at the top 250 named accounts in our target market.
• Initial success will result in a measurable impact in terms of top-of-funnel meetings generated for the sales team.
• Collaborate with the marketing, sales, and product teams to align strategies and optimize the customer journey from awareness to revenue.
• Coordinate and execute a robust ABM campaign to drive revenue growth from our target prospects, everything from creating landing pages to running executive dinners to purchasing billboards.
• Partner with Event Marketing to align our ABM strategy with our event/field marketing strategy.
• Own strategy and drive execution of webinars and other online events.
• Work closely with Rev Ops to optimize lead flow.
• Work daily in Hubspot and Salesforce.
• Structure, implement and manage lead nurturing programs, sales plays, and targeted outreach campaigns to support SDRs and revenue goals.
• Build and define performance metrics to measure campaign success and effectiveness and ROI.
• Collaborate with Product and Content Marketing on delivering various collaterals for events, advertising, or sales.

What you’ll bring:

• Demonstrated and measurable success in driving revenue across a broad range of demand generating programs.
• Minimum of 5 years experience in demand generation, within the SaaS industry, preferably in a background check or similar compliance-oriented service.
• You are a creative hunter, seeking out both ‘standard’ as well as new and novel ways to get in front of our prospects.  Also you are a creative thinker with a strategic mindset, able to identify opportunities for growth and innovation.
• Outstanding communication and interpersonal skills, with a knack for storytelling and presenting complex information in an accessible way.
• Ability to work in a fast-paced, evolving environment, managing multiple priorities with attention to detail.
• Proficiency in marketing automation platforms, especially Hubspot.
• Strong attention to detail.
• Exceptional communication and collaboration skills.

Perks & Compensation:

• Become a key team member on the ground floor of a startup set to disrupt the background check industry and innovate digital identity.
• 100% remote work environment with only limited required travel
• Competitive benefits package including medical, dental, 401k, and EAP. 
• Take the time to Check Yourself - we have an unlimited time off policy.
• The expected base compensation for this role is between $ 165,000 - $190,000 for work performed in the United States. Starting pay for the successful applicant will depend on a variety of job-related factors, which may include seniority level, experience level, transferable skills, education, location, business needs, training, and market demands. This range may be modified in the future.

Disclaimer:
KarmaCheck is an equal opportunity employer committed to fostering an inclusive and diverse environment for our employees. We are committed to equal employment opportunities regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status, or any other reason protected by law.