Medicaid Territory Marketing Manager

Anticipated End Date:

2026-06-05

Position Title:

Medicaid Territory Marketing Manager

Job Description:

Medicaid Territory Marketing Manager

Location: Kansas; Overland Park

This role requires associates to be in-office 1 - 2 days per week, fostering collaboration and connectivity, while providing flexibility to support productivity and work-life balance. This approach combines structured office engagement with the autonomy of virtual work, promoting a dynamic and adaptable workplace.

Please note that per our policy on hybrid/virtual work, candidates not within a reasonable commuting distance from the posting location(s) will not be considered for employment, unless accommodation is granted as required by law. 

Blue Cross and Blue Shield Healthy Blue is a proud member of the Elevance Health family of companies. An alliance with Blue Cross and Blue Shield, Healthy Blue provides Medicaid plans to Kansas, Louisiana, and Missouri residents. 

The Medicaid Territory Marketing Manager is responsible for developing and executing community relations and sales / marketing strategies in large Medicaid Health Plans for assigned territories. Provides leadership and direction to field-based representatives.

How you will make an impact:

• Trains and develops CR Reps for state regulatory requirements/deliverables.
• Initiates and leads projects in response to organizational needs.
• Develops presentations and outreach.
• Develops and executes on marketing and community relations strategy to achieve Medicaid goals.
• Assists in the development of reports providing productivity tracking, and progress summaries of community relations and faith-based initiatives.
• Work cross functionally within the Health Plan to develop marketing campaigns/strategy.
• Researches and evaluates competitive activity.
• Supports and ensures strategy execution.

Minimum Qualifications:

• Requires a BA/BS degree and a minimum of 5 years of related experience; or any combination of education and experience, which would provide an equivalent background.

Preferred Skills, Capabilities and Experiences:  

• Planning and leading community events/partnerships; building relationships with local organizations and stakeholders is preferred.
• Experience driving member growth and expansion is preferred.
• Experience developing and executing multi-channel campaigns; using data/analytics to increase engagement is preferred.
• Experience in securing media coverage, managing press inquiries, and drafting press releases is preferred.
• Experience working in Kansas with demonstrated knowledge of local audiences, competitive landscape, and regional marketing channels is preferred.
• Experience with Kansas Medicaid managed care and Long-Term Services and Supports (LTSS), including familiarity with relevant stakeholders, referral pathways, member engagement, and regulatory requirements is preferred.

Job Level:

Non-Management Exempt

Workshift:

Job Family:

MKT > Marketing, Prog/Proj & Support

Please be advised that Elevance Health only accepts resumes for compensation from agencies that have a signed agreement with Elevance Health. Any unsolicited resumes, including those submitted to hiring managers, are deemed to be the property of Elevance Health.

Who We Are

Elevance Health is a health company dedicated to improving lives and communities – and making healthcare simpler. We are a Fortune 25 company with a longstanding history in the healthcare industry, looking for leaders at all levels of the organization who are passionate about making an impact on our members and the communities we serve.

How We Work

At Elevance Health, we are creating a culture that is designed to advance our strategy but will also lead to personal and professional growth for our associates. Our values and behaviors are the root of our culture. They are how we achieve our strategy, power our business outcomes and drive our shared success - for our consumers, our associates, our communities and our business.

We offer a range of market-competitive total rewards that include merit increases, paid holidays, Paid Time Off, and incentive bonus programs (unless covered by a collective bargaining agreement), medical, dental, vision, short and long term disability benefits, 401(k) +match, stock purchase plan, life insurance, wellness programs and financial education resources, to name a few.

Elevance Health operates in a Hybrid Workforce Strategy. Unless specified as primarily virtual by the hiring m