Associate Director, Analytics

Company Description

About Spark Foundry: 

Spark Foundry is a global media agency that exists to bring HEAT – Higher Engagement, Affinity, and Transactions – to brands. By combining flawless media fundamentals with aggressive innovation, Spark inspires consumers to pay more attention; to care more about our clients’ brands; and to buy more products and services from them. 

Balancing the nimble spirit of a startup with the powerhouse soul of Publicis Media, Spark Foundry delivers the best of both worlds to a client roster that spans some of the world’s best and most beloved brands and companies. We combine boutique-caliber insights and service with the buying clout and first-look access of a global leader, bringing the heat to challenger brands that want to act like giants, and to giant brands that want to act like challengers. 

With a bottom-up culture that celebrates diversity and aims for all voices to be heard, Spark has become a magnet for the industry’s best talent, with one of the best retention rates in the industry. And by applying a whole-person approach to professional and personal development, Spark develops a workforce that is well prepared for today’s challenges, and also poised to create meaningful careers in the years to come.  

Because we know that heat arises the intersection of complementary forces, our professionals come from myriad disciplines and backgrounds: data, analytics, and insights; content and creative production; communications and strategy; finance and marketing; and sociology, psychology, and other liberal arts disciplines. 

Job Description

Associate Director Walgreens Core Data & Analytics-

AD will successfully apply their years of experience in data analysis to support Analytics Senior Leadership on any of client BU focused industry and marketing analysis needed to provide insights and opportunities to drive performance or grow business.

Paramount to this success will be the ability to utilize the many data sources at the disposal of Spark Analytics team including 3P metrics such as IPSOS, Store visits and Advance Rx - to not only measure the media/marketing campaigns active in the marketplace, but also the ability to translate these learnings into realistic business implications for our clients.

Core Responsibilities

While every engagement is unique, typical engagements require execution against the following tasks and deliverables:

• Maintain professional relationships with internal (Connect, Epsilon, Insagic) and external (client media & brand team, partner agency IPSOS) stakeholders by communicating effectively and delivering on all data needs for which Connect Analytics is responsible
• As we execute on the behalf of the client, manage and ensure the accuracy of the many internal data sources and (where applicable) third-party vendors/data streams that comprise our custom measurement platform while keeping workstreams on task within the established timelines and delivery dates
• Synthesize the data available into insights/recommendations about the success of our programs in transforming the behavior of our target audience (most likely healthcare professionals, patients/prospects or a combination of the two) while identifying opportunities for program optimization and enhancement
• Work with the Analytics & Data Leadership to utilize the aforementioned insights/recommendations as the foundation for presentations, reports, assorted client deliverables in either a face-to-face setting or via Teams

Qualifications

Critical Skills-

• Hands on expertise in interpreting the purpose and constituents of marketing and measurement data
• Leading the team in efficient and collaborative work style that drives higher performance from them, by
  • Understanding capability of each team members and guiding them to accomplish their tasks on time and with quality
  • Proactively jumping in to solve cross-team problems in a collaborative way ensuring accountability & closure
• Establish operational framework for – reporting, data organization & access, optimization framework, benchmarks
• Communicate promptly and clearly to ensure services are delivered with quality and on time.
• Constantly strive to improve the processes as needed on account and team level

Baseline Requirements-

• Bachelor’s Degree (preferably a BS in a related field) is required
• 8+ years of work experience in data/analytics consulting and/or quantitative marketing/analysis (healthcare, pharmaceuticals and life sciences experience a plus but not necessarily a requirement)
• Understanding of how clients use all aspects of their multi-channel marketing mix to reach customers
• Superior sk