Marketing Specialist, Asset Servicing

About Northern Trust:

Northern Trust, a Fortune 500 company, is a globally recognized, award-winning financial institution that has been in continuous operation since 1889.  

Northern Trust is proud to provide innovative financial services and guidance to the world’s most successful individuals, families, and institutions by remaining true to our enduring principles of service, expertise, and integrity. With more than 130 years of financial experience and over 22,000 partners, we serve the world’s most sophisticated clients using leading technology and exceptional service.

Role/ Department: Marketing Specialist, Asset Servicing/Institutional Marketing
 
Northern Trust’s Asset Servicing Marketing Team is seeking passionate, results-driven, and creative thinkers to play critical roles in driving brand awareness and product consideration by supporting the execution and tactical exploration for their comprehensive marketing strategies. We seek proactive, energetic team members who value collaboration and can think both strategically and tactically.

This Specialist will play a key role in driving the business towards a more sophisticated cross-channel marketing approach. You will work cross-functionally between marketing execution and creative development to implement activities across various marketing communications plans. Cross-channel touchpoints include but not limited to; email marketing, social media, paid media, public website, landing pages, webinars, email marketing, conferences and events. This role is heavily comprised of marketing support/execution, and close collaboration with cross-functions teams, alongside project management.

The key responsibilities of the role include:
• Works with the other members of the channel and product marketing team to develop and execute marketing plans to meet business objectives
• Creates marketing assets/materials and manages all facets of execution needed for marketing plans, including the development and editing of marketing materials specific to institutional asset servicing products and services – determine the theme/content/design, and coordinate the development of the materials with the graphics team and/or outside vendors
• Works with various groups to plan and manage participation and deliverables at industry conferences and events
• Coordinates and manages conferences, events and webinars including materials – developing and preparing agendas, securing speakers, giveaways, presentations, and other collateral as needed
• Works with our marketing automation tool to manage email marketing programs, track metrics and report marketing campaign performance back to the business and leadership
• Supports and executes email marketing campaigns
• Works with necessary marketing teams to provide digital, social media, and campaign reporting back to the business
• Operates independently and proactively meets deliverables and deadlines
• Partners on other marketing projects for all areas of the business and collaborate with all business and marketing peers on marketing efforts as assigned, ensuring effective collaboration on enterprise-wide initiatives

Skills/ Qualifications:
• Marketing, advertising and/or communications experience. Financial services experience a plus
• Knowledge of marketing concepts and experience executing across marketing campaigns
• Highly organized with ability to handle multiple projects independently
• Results-driven, high-performing individual with excellent planning skills and attention to detail
• Strong written/oral communication and interpersonal relationship skills 
• Strong project management skills 

 
 
The successful candidate will benefit from having:
•    Experience with marketing automation, or email marketing tools a plus
•    Knowledge of financial services, asset servicing and/or asset management industries is a plus

Working Model: Hybrid (#LI-Hybrid)
We have a balanced hybrid working model to ensure you get the flexibility you need, and the successful candidate will spend their time between working in the office and working from home.

Salary Range:

$67,500 - 111,500 USD

Salary range is a good faith estimate of base pay. Northern Trust provides a comprehensive benefits package including retirement benefits (401k and pension), health and welfare benefits (medical, dental, vision, spending accounts and disability), paid time off, parental and caregiver leave, life & accident insurance, and other voluntary and well-being benefits. Northern Trust also provides a discretionary bonus program that may include an equity component.