GM Portfolio Social Strategy Manager

Job Description

Hybrid - This role is categorized as hybrid. This means the successful candidate is expected to report to Warren, MI three times per week, at minimum [or other frequency dictated by the business].

The Role

The General Motors Global Social Marketing team is looking for a dynamic Cross-Brand Portfolio Social Strategy Manager. This newly created role will be pivotal in shaping GM’s social media strategy and brand engagement across our key brands: Buick, Cadillac, Chevy, GMC, and OnStar. You will lead a team of subject matter experts and execute best-in-class social media campaigns that resonate with diverse customer demographics across established and emerging platforms. 

As a strategic thinker and passionate social media user, you’ll leverage the latest trends to connect with audiences effectively. Your experience in managing integrated campaigns, developing social communities, and creating evergreen content will drive performance against key KPIs, including reach, engagement, and brand loyalty. If you’re a versatile leader excited to make a significant impact and lead innovative social media strategies and elevate the GM brands experience, apply now!

What You'll Do (Responsibilities):

• Team Leadership: Guide a team of social media experts to execute data-driven campaigns that achieve brand and business KPIs. 

• People Development: Coach & develop team of individual contributor SMEs to influence with authority throughout the organization. Develop depth and breadth off their social media skillsets (paid/owned/earned), and nurture professional growth of individuals and as a high functioning team.  

• Collaborative Strategy Development: Partner with brand strategy leaders to create cohesive campaign architectures and key messaging for owned social platforms (e.g., Instagram, TikTok, YouTube). 

• Social Content Strategy: Collaborate with creative & agency teams to develop and deliver a social-first content strategy that elevates brand presence. 

• Social Forward, Insights-Driven Briefing: Work with brand & agency teams to develop briefs rooted in consumer research and social trends for seasonal and quarterly initiatives. 

• Cultural & Platform Forward Prioritization: Develop a consumer moments x mindset matrix to align cultural priorities with our core consumers’ life stages. 

• Competitive, Best Practice & Industry Monitoring: Stay informed on consumer insights and market trends to refine brand positioning and value propositions. Continuously seek new ways to implement best practices across brands and rapidly scale learnings. 

• Content Calendar Management: Oversee the team leading creation and management of the social marketing content calendar, ensuring alignment with internal teams (Communications, Brand Marketing, Product Marketing, etc.). 

• Drive Advocacy via Social Communities Engagement: Alongside Influencer marketing leader, develop earned/creator/UGC syndication and amplification strategy  

• Performance Monitoring: Collaborate with the internal Marketing Intelligence Team to track key social and brand health metrics, assessing the impact of social activities on overall success. 

• Operational Efficiency: Ensure consistent methodologies, ways of working, and practices across brands to improve efficiency, resources and speed to market. 

Additional Job Description

  Your Skills & Abilities (Required Qualifications):

• 7-10+ years in Social Media, Brand Engagement, or Consumer Communications Strategy & Execution. 

• Bachelor’s degree in Business