Senior Campaign Manager
NetskopeAbout the role
About Netskope
Today, there's more data and users outside the enterprise than inside, causing the network perimeter as we know it to dissolve. We realized a new perimeter was needed, one that is built in the cloud and follows and protects data wherever it goes, so we started Netskope to redefine Cloud, Network and Data Security.
Since 2012, we have built the market-leading cloud security company and an award-winning culture powered by hundreds of employees spread across offices in Santa Clara, St. Louis, Bangalore, London, Melbourne, and Tokyo. Our core values are openness, honesty, and transparency, and we purposely developed our open desk layouts and large meeting spaces to support and promote partnerships, collaboration, and teamwork. From catered lunches and office celebrations to employee recognition events (pre and hopefully post-Covid) and social professional groups such as the Awesome Women of Netskope (AWON), we strive to keep work fun, supportive and interactive. Visit us at Netskope Careers. Please follow us on LinkedIn and Twitter@Netskope.
We are looking for a Senior Campaign Manager, to join the Netskope Growth Marketing team to help drive audience engagement, and create pipeline growth globally.
The person in this role works collaboratively with other marketing teams to strategically design marketing initiatives. The ideal candidate will have a results-driven mindset, creative ideas, and a scrappy, entrepreneurial spirit.
Job Responsibilities:
- Develop, plan and execute integrated marketing plans across a variety of tactics.
- Work with leadership to understand company goals as well as audience and industry trends to ensure campaign success.
- Build a campaign architecture that includes buyer journey maps, content maps, email nurture, events, and other miscellaneous programs.
- Collaborate closely with the Product and Solution Marketing team to develop campaign messaging and drive overall GTM strategy.
- Socialize and gain buy-in on campaign strategy with all marketing stakeholders and cross functional contributors including Digital, Communications, and the Field Marketing teams.
- Partner with the campaign leads in EMEA and APAC to balance global delivery of the campaign with regional customization.
- Manage and communicate overall calendar for the various campaign touchpoints
- Partner with program managers to ensure the efficient execution of the campaigns.
- Track, measure, and analyze the performance of marketing campaigns and report results to sales and marketing leadership.
- Refine the campaign based on performance and make adjustments as needed.
- Measure and monitor sales funnel activity, making recommendations to address coverage gaps including working closely with the lead management teams on targeted campaigns and effective follow-up.
Required Skills:
- 10+ years of related demand generation experience
- Ability to analyze data, target, and optimize marketing campaigns
- Impeccable written and oral communication skills
- Experience with cloud, SaaS, or cybersecurity markets
- Strategic and analytical thinker with the ability to think about the big picture but still roll up their sleeves to get the job done
- Passion for building new ways of doing things and not fazed by ambiguity
- Ability to prioritize multiple projects and maintain agility to adjust with market demands
- Take charge attitude and an ability to drive cross-functional teams
Preferred Skills, Knowledge & Experience (Preferred Qualifications):
- Salesforce experience
- Gsuite experience
- Asana, Knak, Splash, Terminus, or Wistia experience a plus
Education:
- Bachelor’s degree in Marketing or communications-related field, or equivalent work experience.
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Netskope is committed to implementing equal employment opportunities for all employees and applicants for employment. Netskope does not discriminate in employment opportunities or practices based on religion, race, color, sex, marital or veteran statues, age, national origin, ancestry, physical or mental disability, medical condition, sexual orientation, gender identity/expression, genetic information, pregnancy (including childbirth, lactation and related medical conditions), or any other characteristic protected by the laws or regulations of any jurisdiction in which we operate.
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