Social Media Ecosystem Manager

Relocation Assistance Offered Within Country
# 158547 - Overland Park, Kansas, United States

Who We Are
Colgate-Palmolive Company is a caring, innovative growth company that is reimagining a healthier future for all people, their pets and our planet. Focused on Oral Care, Personal Care, Home Care and Pet Nutrition, we sell our products in more than 200 countries and territories under brands such as Colgate, Palmolive, elmex, hello, meridol, Sorriso, Tom’s of Maine, EltaMD, Filorga, Irish Spring, PCA SKIN, Protex, Sanex, Softsoap, Speed Stick, Ajax, Axion, Fabuloso, Soupline and Suavitel, as well as Hill’s Pet Nutrition.

We are recognized for our leadership and innovation in promoting sustainability and community wellbeing, including our achievements in decreasing plastic waste and promoting recyclability, saving water, conserving natural resources and improving children’s oral health.

If you want to work for a company that lives by their values, then give your career a reason to smile and join our global team!
 

At Hill’s we have a purpose. Every day around the world, we transform the lives of millions of pet families

through pioneering innovation, amazing nutrition, and the best and brightest people. If you’re interested in work that matters, fueled by passion for pets, we invite you to apply.

Founded more than 75 years ago with an unwavering commitment to pet nutrition, Hills’ mission is to help enrich and lengthen the special relationships between people and their pets. Our decades of science and research guide us in creating nutrition that’s a step ahead so pets and pet parents can enjoy every day together. As the US #1 Veterinarian Recommended pet food brand, knowledge is our first ingredient with 220+ veterinarians, PhD nutritionists and food scientists working to develop breakthrough innovations in pet health.

As the Hill’s Pet Social Media Ecosystem Manager you will be an integral part of developing and executing social-first strategies across our pet-parent and professional organic channels. This role will manage a Social Media Analyst responsible for supporting social reporting and strategy execution, working in close partnership with the Paid Media & Brand team . The ideal candidate will be a social native, with a deep understanding of each social platform’s idiosyncrasies and the ability to mold business strategies into short and long-term social activations.

What You Will Do:

• Leads overall organic social media channel growth strategies and execution for both consumer and professionals.
• Translates business goals and brand-growth plans into social-first organic campaigns, ensuring focus on building advocacy and collaboration with brand teams.
• Leverages channel expertise to develop strategies in order to meet target audiences on key expansion platforms (Tiktok, Pinterest, YouTube), whilst ensuring strategies for matured channels are continuously optimized.
• Oversees the refinement and deployment of professional social strategies, collaborating closely with our internal professional vet affairs (PVA) teams.
• Oversees our social community management strategy, working closely in tandem with our customer experience center, Public Relations, legal, Brand, and PVA teams to report back on strategy efficacy. 
• Collaborates with key internal & agency stakeholders to develop and maintain reporting dashboards to provide key insights on channel and content performance.
• Coordinates integration of social commerce capabilities on platform (Meta & Tiktok) whilst working closely with web teams (hillspet & DTC) to understand internal technical roadmaps to support activation.
• Stay on top of industry trends & social media advancements and develop test-&-learns to capitalize where relevant. 
• Partners with counterparts in Paid Social to ensure alignment in all social strategies, channels and executions across organic & paid.
• Partners with Paid media team in the refinement and deployment of professional social strategies, collaborating closely with our internal professional vet affairs (PVA) teams.
• Identifies key opportunities of leveraging and adapting paid influencer content into organic focuses.
• Manages key audience and sentiment tools/ vendors and ensures tools continue to serve insight requirements. 

Required Qualifications:

• Bachelor's Degree Bachelor’s Degree required in Marketing or related field.
• 4+ years proven experience in digital marketing with hands-on social media management.
• Deep knowledge of social platform best practices. 
• Understanding of agile methodology and process. 
• Excellent communication and interpersonal skills. 
• Understanding of agile methodology and process