Sr. Director, Digital Product Management, B2C

Zenni pioneered the online eyewear industry in 2003 with a mission to make prescription eyewear affordable and accessible to everyone. Based in Marin County, California, Zenni offers men, women, and children the freedom to express their personal style and individuality through high-quality prescription and protective eyewear curated with a sense for fashion and incredible selection. With over 50 million frames sold worldwide, a pair of Zenni’s is owned in every country across the globe. Zenni is proud to be the Official Eyewear Partner of the Boston Red Sox, Chicago Bulls and San Francisco 49ers. For more information, visit www.zenni.com or connect on Facebook, Twitter, Instagram or Pinterest. 

Position Overview:

As a Senior Director of Digital Product you will lead all our B2C initiatives related to our ecommerce site globally. This will include leading a team of product managers for international expansion, working on technology innovations in our ecommerce business, customer lifecycle personalization, as well as creating a world class user experience. You are a proven leader and will drive key business decisions, deliver on strategic initiatives and identify value-creation opportunities across the business. You will work closely with Technology, other Product Managers, Marketing, Partnerships, Sales, Customer Support and senior leadership to identify and solve complex and/or ambiguous problems. Your goals will not be easy to achieve; they should inspire and motivate the team to think big. You will be driving significant business impact, and compensated for that.

You will be responsible for assessing and deciding on strategies to launch new markets, partnerships and features on a new e-commerce platform. This will include owning product feature prioritization, making decisions that will optimize towards growing revenue and improving customer experience. You will create hypotheses for extending the platform's capabilities, validate hypotheses via testing, analysis and research, and iterate from MVP to more extensible versions. You will define requirements, measure key results, track experiments, and frequently rollout new features. You will be data-driven and make decisions accordingly.

You understand how product teams work, are comfortable with a fast pace and manage many concurrent efforts. You have experience working with a large cross-functional team. Most of all, you love solving hard technical, product, and people challenges to make a difference in the lives of other people.

You are expected to drive forward workstreams and initiatives with minimal guidance. You are able to communicate effectively up to team leaders & executives; understanding when, and to whom communications are required. This requires practicing clear, succinct top-down communication that provides your leadership clear direction on decisions required so issues are framed appropriately to the audience’s point of view.

You will enjoy a casual work environment, flexible hours, and great compensation and benefits. You will wear many hats and constantly learn new things on the job. You will be surrounded by smart, dedicated and nice people. You will be proud of the company's mission and your product's impact.

What you’ll be doing at Zenni:

● Develop and execute the overall product strategy for the company's ecommerce portfolio, ensuring alignment with business objectives and customer needs

● Lead a team of product managers, providing guidance, mentorship, and coaching to ensure their success and growth

● Collaborate with cross-functional teams, including engineering, design, marketing, and sales, to drive product development and launch efforts

● Conduct market research, analyze customer feedback and data, and stay informed of industry trends to inform product decisions and improve the customer experience

● Manage the product roadmap, ensuring product releases are delivered on time and within budget

● Define and communicate product vision, goals, and KPIs to the organization and stakeholders

● Foster a culture of innovation and continuous improvement, encouraging and enabling the team to take calculated risks and bring new ideas to the table

● Present findings and recommendations to senior leadership. Influence key stakeholders to define and adopt appropriate metrics, goals and processes to achieve business objectives. Partner with leadership (Director+) across Product, Engineering, Sales, Customer Support teams to align on key decisions.

The ideal candidate would possess:

● 10+ years of experience in digital product management, with at least 5 years of experience leading teams in a senior management role

● Strong knowledge of ecommerce, CRM, and digital m