Senior Manager Marketing Content and Campaigns (m/f/d)

Would you like to join a global, growing company that innovates for a more sustainable tomorrow? UPM could be the team for you. We are frontrunners in developing renewable alternatives to fossil-based materials. Besides enabling both businesses and consumers make more sustainable choices, we strive to create a positive UPM experience for all our employees around the world. We live by our values – trust and be trusted, achieve together, renew with courage. Join us in creating a future beyond fossils!

We’re looking for a Senior Manager, Marketing Content & Campaigns (m/f/d) to join our team at UPM Biochemicals in Leuna. In this strategic leadership role, you’ll shape and drive high-impact marketing initiatives that directly contribute to revenue and margin growth. You will lead the development and execution of impactful marketing campaigns, guide the evolution of our product brand strategy to the point of contracting, and develop content that drives performance throughout the entire commercial funnel. This role requires a commercially minded marketing leader with strong creative instincts, proven campaign expertise, and the ability to influence across teams, functions, and regions.

What you will do

• Lead the strategic development and execution of integrated marketing campaigns that drive awareness, engagement, and lead-to-contract conversion across our focus sectors: packaging, textiles, and shoe apparel

• Own and lead product brand development, ensuring strong differentiation and consistent messaging from awareness to decision-making

• Develop compelling content to support product definition, value proposition marketing, and buyer enablement, ensuring alignment with commercial goals

• Collaborate cross-functionally with Commercial Development, Business Development, and Sales to align marketing activities with pipeline and revenue targets

• Drive revenue and margin contribution through marketing, by designing campaigns and content that improve pipeline velocity, lead quality, and deal conversion

• Establish marketing’s role in advancing customers through the commercial funnel—from brand engagement to contracting

• Evolve commercial marketing practices by introducing top-tier tools, performance metrics, and funnel-stage strategies

• Apply data-driven insights and market intelligence to optimize campaign impact and continuously improve ROI

• Coordinate seamlessly with remote teams across Finland and Germany, to ensure aligned execution and cross-cultural collaboration

Who you are

• You have a minimum of 8–10 years of B2B marketing experience, ideally in chemicals, advanced materials, or related industries

• You have a proven ability developing and executing data-driven marketing campaigns with measurable business results

• You’ve led brand strategy initiatives positioning to activation at the contracting stage

• You excel in content strategy and development, including messaging, storytelling, and product value propositions

• You know how to align marketing strategy with commercial targets (revenue, margin, customer acquisition)

• You collaborate seamlessly with sales, commercial, and business development teams in cross-functional setups

• You’re fluent in using digital marketing platforms, automation tools, and CRM systems (e.g., HubSpot, Salesforce)

• You understand how to leverage AI and large language models (LLMs) to enhance content and boost campaign performance

• You bring strong leadership, excellent communication, and project management skills

• You thrive in remote, fast-paced, and multicultural environments

This is what we offer to you

• A meaningful job – We have an inspiring purpose ‘We create a future beyond fossils. Our work is impactful and transformative.

• A caring community – Our community is built on great team spirit and shared commitment. We care about each other and the well-being of our colleagues. We support the work-life balance of all our employees.

• Development opportunities – We offer you great opportunities to learn and grow throughout your career. We are an international, multi-business organization offering plenty of avenues for personal growth.

• Responsible employer – Sustainability is at the core of everything we do. We are committed to ambitious, science-based sustainability targets in all areas from climate change to biodiversity. We foster diversity and inclusivity, offering a work environment in which everyone can be themselv