Associate Content Lead, TRESemmé

ABOUT UNILEVER

With 3.4 billion people in over 190 countries using our products every day, Unilever is a business that makes a real impact on the world. Work on brands that are loved and improve the lives of our consumers and the communities around us. We are driven by our purpose: to make sustainable living commonplace, and it is our belief that doing business the right way drives superior performance. At the heart of what we do is our people – we believe that when our people work with purpose, we will create a better business and a better world. 

At Unilever, your career will be a unique journey, grounded in our, collaborative, and flexible working environment. Our organizational ambition centres around creating workplaces that foster equity, diversity, inclusion and belonging across all aspects of our business. We don’t believe in the ‘one size fits all’ approach and instead we will equip you with the tools you need to shape your own future.

This position entails working on one of Unilever's top global brands, TRESemmé. TRESemmé is America’s #1 Hair Styling Brand. Over the past few years, the haircare category has introduced an ever-growing number of new brands, and TRESemmé is on a mission to grow its legacy positioning as the most desirable and sought after salon quality hair brand.

We are seeking an experienced Content Lead with a strong creative eye and passion for crafting talkable campaigns that connect with our target audience. We are looking for someone who has their finger on the pulse of trends and social media who can grow TRESemmé brand love on social. This role will focus on social-first 360 campaigns, content creation, and brand social channels.

This is a high visibility role within Unilever globally and offers plenty of scope for independent brand and team stewardship, agency and cross-functional leadership and creativity. A leader, creative visionary and an individual passionate about brand development is needed for this role. The position is based in Unilever Hoboken, NJ/ USA where the TRESemmé US team is located twice a week, remote three days a week.

JOB PURPOSE 

The Content Creation Lead is responsible for leading the traditional, social and digital content creation for our Brand in the US to guarantee creative excellence, brand consistency and effectiveness (ROI), via:

• Leveraging our E2E marketing technology capability (including Gen AI)
• Liaising with local social first content agencies. Guarantee creative excellence, brand consistency and effectiveness (ROI)

WHAT WILL YOUR MAIN RESPONSIBILITIES BE

• Partner with Head of Demand Creation to build social-first 360 campaigns, grounded in social insights and aligning to the brand vision.
• Oversee content shoots in partnership with Head of Demand Creation, with inputs from brand culture squad and agency partners.
• Lead the development and execution of TRESemmé US’s content strategy across all touchpoints, keeping in mind cultural nuances and social trends.
• Own content effectiveness and excellence for the brands across consumer touchpoints
• Act as the brand's expert on the US social media landscape, possessing an intimate understanding of the local market culture, communities, and social media platforms, with a particular focus on beauty trends.
• Oversee the end-to-end content creation process, from ideation and planning to execution and optimization, ensuring all content aligns with brand guidelines and social playbook – ensuring it resonates with the communities we are engaging with.
• Manage the relationship with key agency partners by providing clear and insightful briefs that Content Supply Chain (powered by AI) and the local creator ecosystem.
• Ensuring digital content is culturally relevant, engaging and authentic content output.
• Continuously analyse content performance metrics, derive actionable insights, and adapt the content strategy to optimise engagement, reach, and overall ROI.

WHAT YOU WILL NEED TO SUCCEED

Experience & Qualifications

• Content Creation Leadership: Proven experience in leading creative content teams or projects, ideally in beauty or a related industry (fashion, lifestyle).
• Social Media Content Creation: Experience as a social media content creator is highly desirable with strong understanding for local culture and platform nuances and trends.
• Beauty Product Knowledge: Strong understanding of beauty products, trends, ingredients, and industry terminology across makeup, skincare, haircare, etc.
• Proven Strategic & Creative Skills: A portfolio demonstrating strong content strategy development, execution, and a track record of creating engaging, on-brand content.
• Tech-Forward Approach: Experience exploring