Conference & Events Services Marketing & Sales Manager

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Job Title:

Conference & Events Services Marketing & Sales Manager

Job Family:

Professionals

Full-Time/Part-Time:

Full time

Compensation Grade:

8S

Pay Type:

Salary

Department:

Auxiliary Services

Job Summary:

Responsible for the coordination and implementation of the Conference and Event Services departmental sales and marketing plan, targeting revenue growth in Furman University’s year-round meeting and event business as well as in the summer camps and conference programs. Additional responsibilities include managing the departments social media platforms, development of digital and print marketing and sales publications and managing/growing client database and outreach programs.

Job Description:

Duties and Responsibilities

• Create and implement a strategic marketing and sales plan for Conference and Event Services.

• Manage all sales initiatives for Conference and Event Services. Initiatives will include targeted revenue goals to increase revenue for meetings and events, summer programs and special events on an annual basis.

• Maintains a department wide marketing calendar.

• Coordinates content and updates of website and social media outreach for Conference and Event Services.

• Coordinates the design and placement of all marketing campaigns for Conference and Event Services.

• Coordinates all sales and promotional materials.

• Writes collateral materials as needed, such as press releases, promotional messages, email blasts, and social media posts.

• Ensures all collateral meets Furman University’s brand standards.

• Coordinates all responses to requests for proposals related to the meeting and events, summer programs and special event business.

• Coordinates facility tours for new perspective clients.

• Develop departmental templates for proposal/quotations services.

• Prepares and processes all proposals.

• Maintains an inventory of all submitted proposals with status updates of the decision process.

• Build a network of internal and external contacts to maintain and enhance the growth of meeting and events, summer programs and special events.

• Participate in organizations at the local, regional and national level that will recognition for Furman in the meetings and events industry.

• Participate in the university events advisory group and the summer programs planning committee.

• Works the Conference and Events team to coordinate the transition from proposal to contracted to ensure client expectations and service needs are met.

• Manage the evaluation process for all meetings, events and summer programs hosted by Conference and Events Services.

• Provide leadership and supervision to student marketing assistants.

• Manage projects as necessary to provide support to the mission of the University and the Conference and Event Services department.

• Performs other related duties as assigned.

Qualifications

• Bachelor’s degree with six to ten years of job-related experience, or master’s degree with four or more years of job-related experience, or equivalent combination of education and experience.

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