Retail Media Strategist

PetIQ provides convenient and affordable pet health and wellness products and veterinary services to pets and their families through retail and ecommerce channels across the country.We are advocates for pet parents, because we believe that all pet parents should be able to provide necessary care that enhances the lives of their pets.
Why join the PetIQ Team?·         Great company culture·         Company is in growth mode, come be a part of our exciting growth Full time employee benefits include:·         Medical, Dental, Vision·         Flex Spending Account·         Company Paid Life Insurance·         401(k) with Company Match·         Employee Assistance Program (EAP)·          8 Paid Holidays, 2 Personal Days and PTO·         Short and Long Term Disability Insurance
Job Overview:
The Digital Marketing Strategist, ORM, oversees PetIQ’s reputation management & customer interactions across digital channels for both Products & Services divisions. This individual ensures that PetIQ’s brands are well represented and that customer feedback is monitored, compiled, & elevated when appropriate. The role breakout between Products & Services is as follows: Products Responsibilities·Develop and execute full-funnel advertising strategies across various Retail Media platforms, including Amazon Advertising, Walmart Connect, Citrus Media, and Criteo. · Track and optimize platform metrics such as CPC, CTRs, and keyword ranking to enhance the discovery of PetIQ portfolio on paid and organic channels. ·Independently handle campaign setup, monitor performance, optimize media budgets, and allocate resources efficiently to maximize reach and impact. ·Collaborate on keyword, ad group, audience, and targeting strategies, refining the activation plan based on company objectives and platform capabilities. · Manage campaign budgets, monthly spending, and account reconciliation. · Conduct tests, collect and analyze data to identify trends and insights, aiming for maximum ROI through paid search campaigns. · Utilize insights and data from consumer research, business analytics, and data platforms to lead and challenge the media strategy. · Provide campaign data, insights, and strategic recommendations to Sales and Category Marketing teams based on company objectives, media strategy, and results. ·Engage in regular business reviews with retail partners to share valuable insights, discuss progress, address concerns, and explore new opportunities. · Continuously improve daily and weekly optimizations across various platforms, including Amazon Ads, Walmart Connect, PromoteIQ, Citrus Media, and Criteo Media. · Clearly understand campaign set-up, performance, and reporting structures, and communicate performance expectations effectively with internal and external teams.     

Minimum Qualifications

• Bachelor's degree in marketing, advertising, or a related field, or a minimum of 3 years of experience in digital advertising. 
• Min of 5+ years of Demonstrated experience in planning, setting up campaigns, and daily optimization on platforms like Amazon Ads, Walmart Connect, and other Ecommerce retailer marketplaces. 
• Demonstrated proficiency with on-platform analytics tools (e.g., Amazon Analytics, Sisense)
• Familiarity with ranking factors and search engine algorithms. 
• Proven expertise in media buying, including keyword and ad group strategies, real-time bidding, proactive campaign monitoring, optimization, and results-based reporting. 
• Strong creative and strategic thinking skills with a problem-solving mindset. 
• Demonstrated track record of successful advertising campaigns on Retail Media platforms.  

Education Requirements

• Bachelor Degree in Marketing, Advertising, or Related Field

Preferred Qualifications

• Demonstrated experience in working with Amazon advertising
 

PetIQ is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race (including traits historically associated with race, including hair texture and protective hairstyles, such as afros, braids, locks, and twists), creed, caste, color, religion, sex (including pregnancy, childbirth, and related medical conditions), gender identity or expression, sexual orientation, national origin (including ancestry), genetics, physical or mental disability (including obesity, HIV, or hepatitis C status), age, marital status, or honorably discharged veteran or military status, or any other applicable characteristics protected by applicable federal, state, or local law. By submitting this application, I certify that my answers are true and complete to the best of my knowledge. If this application leads to employment, I understand that false or misleading information in my application or interv