Petivity App Business Owner (Lead, Digital Marketing Technology)

We’re a leader in the pet care industry, which means we’re not only ahead in volume, profit and market share, but our associates dare to Stand Taller. We innovate new products, impart new agilities into existing processes, constantly advance pet nutrition, and always pay it forward in the form of service for our communities and families. Are you up for the dare?

 

This position is not eligible for Visa Sponsorship.

Position Summary

 

At Nestlé Purina, we believe pets and people are better together. As a leader in pet nutrition, our focus is bridging physical and digital experiences through agile ways of working, calculated risk-taking, and a data-driven mindset. Our New Business Models team consists of technical pioneers that design, build, and maintain groundbreaking technologies and product innovations that are transforming the lives of pets and their owners. With a digital ecosystem that includes high growth digital products like Petfinder, the number one pet adoption platform helping millions of pets find their forever homes; or Petivity, Purina’s new IoT brand that allows pet owners to proactively monitor their pets’ health through connected devices, we continue to focus our efforts on forward-thinking and revolutionary technologies. What emerging digital technology will you add to the mix?

 

As The Petivity App Business Owner, you’ll play a key role on our team as you define the strategy for the mobile app, solve tough business problems, define, and prioritize features while balancing user experience and tradeoffs. Working cross functionally with multiple product teams (hardware, cloud, mobile app, artificial intelligence) and portfolio leads, the Petivity mobile app business owner ensures the app provides a seamless experience that serves both cat and dog owners using any of Petivity’s products and services.

 

• Develop and execute a comprehensive business strategy that encompasses market positioning, growth objectives, and user acquisition plans
• Establish, monitor, and analyze key performance indicators to measure the success of the business across various aspects such as user engagement, revenue generation, and market penetration
• Understand tradeoffs of various features and help product development team prioritize roadmap based on business goals, resource allocation, bandwidth, and strategic initiatives
• Design, test and implement effective monetization strategies for the app, including in-app purchases, subscription models, and partnerships
• Conduct thorough market research to identify trends, customer needs, and competitive landscape
• Maintain strong brand identity and ensure mobile app experience is consistent with Petivity’s mission
• Collaborate with the product development teams, including hardware + software, to ensure the overall Petivity experience meets market needs and remains competitive

 

Requirements:

• Bachelor’s or Master’s degree in Business Administration, Computer Science, or a related field
• 7+ years of professional experience with 3+ of those years in technology or app development industries focused on managing a mobile app in a leadership capacity

 

The approximate pay range for this position is $106,000 to $151,000. Please note that the pay range provided is a good faith estimate for the position at the time of posting. Final compensation may vary based on factors including but not limited to background, knowledge, skills, and abilities as well as geographic location of the position. Nestlé offers performance-based incentives and a competitive total rewards package, which includes a 401k with Company match, healthcare coverage and a broad range of other benefits. Incentives and/or benefit packages may vary depending on the position. Learn more at About Us | Nestlé Careers (nestlejobs.com).

 

REQUISITION ID:

296840

 

It is our business imperative to remain a very inclusive workplace.

 

To our veterans and separated service members, you're at the forefront of our minds as we recruit top talent to join Nestlé. The skills you've gained while serving our country, such as flexibility, agility, and leadership, are much like the skills that will make you successful in this role.  In addition, with our commitment to an inclusive work environment, we recognize the exceptional engagement and innovation displayed by individuals with disabilities.  Nestlé seeks such skilled and qualified individuals to share our mission where you’ll join a cohort of others who have chosen to call Nestlé home.

 

The Nestlé Companies are an equal employment opportunity and affirmative action employer* seeking diversity in qualified applicants for employment.  All applicants will receive consideration for employment without regard to race, ethnicity, color, g