Jobs and Careers

Director - Manager of Retention Marketing

United Statesfull_timeVerifiedPosted 1 Nov 2025

About the role

Lifecycle Strategy: Develop and execute retention strategies to improve engagement, conversion, and repeat transactions across Hemmings’ digital marketplace.
Channel Ownership: Lead all customer lifecycle channels—email, SMS, push notifications, and on-site chat—ensuring consistent, brand-aligned messaging.
Segmentation & Personalization: Build advanced segmentation, triggered flows, and personalized journeys to maximize relevance and impact.
Platform Expertise: Serve as the internal Klaviyo expert, managing campaigns, flows, A/B testing, deliverability, and reporting.
Cross-Functional Collaboration: Partner with Product, Growth, and Marketplace teams to align retention campaigns with broader customer acquisition and revenue goals.
Data-Driven Optimization: Monitor performance metrics (open/click rates, conversions, churn, CLTV) and continuously refine strategies for improvement.
Team Leadership: Depending on level, manage retention specialists and/or agency partners, fostering a culture of testing, learning, and optimization.
Compliance & Best Practices: Ensure messaging programs meet legal requirements (CAN-SPAM, TCPA, GDPR/CCPA) and industry best practices.

Qualifications

6–10+ years of experience in retention marketing, CRM, or lifecycle marketing within ecommerce or digital marketplaces.
Deep expertise with Klaviyo—flows, campaign execution, and advanced segmentation required.
Proven track record of increasing engagement, repeat purchase, and CLTV through lifecycle programs.
Experience managing SMS and push notification programs, with knowledge of compliance standards.
Strong analytical skills and comfort working with data to inform decisions.
Excellent communication, project management, and cross-team collaboration skills.
Entrepreneurial mindset with the ability to thrive in a fast-paced, growth-oriented environment.