ICA Marketing and Communications Manager - School of Art - College of Fine Arts

The Marketing and Communications Manager will lead communications, marketing, and audience-engagement efforts for the ICA Pittsburgh. Reporting directly to the Director of the ICA, this position will shape how the ICA presents its exhibitions, programs, artists, institutional identity, and impact to local, regional, national, and international audiences.

Your core responsibilities will include:

Communications Strategy and Institutional Voice

• Work closely with the Director of the ICA and other staff to identify and fulfill the organization’s internal and external communications needs.

• Develop and implement an integrated communications and marketing strategy aligned with the ICA’s mission, artistic program, institutional priorities, and audience-development goals.

• Establish and maintain a distinctive, consistent, and accessible institutional voice across all communications platforms.

• Develop messaging and materials that introduce the new ICA Pittsburgh, communicate its role within the city’s cultural landscape, and build awareness among local, national, and international audiences.

• Maintain an organization-wide communications calendar encompassing exhibitions, public programs, announcements, partnerships, fundraising initiatives, and institutional milestones.

• Serve as a central point of contact for the review, coordination, and distribution of institutional communications.

Website and Digital Content

• Manage and regularly update the ICA’s website, ensuring that information is current, accurate, accessible, and consistent with institutional messaging and visual standards.

• Write, edit, and publish exhibition descriptions, artist profiles, news stories, interviews, program announcements, institutional updates, and other editorial content.

• Coordinate website development, maintenance, and improvements, including managing external designers, developers, or contractors as needed.

• Work with staff to maintain an organized digital archive of exhibition information, artist materials, photography, video, press coverage, and other communications assets.

• Apply accessibility and search-engine optimization best practices to digital content.

Exhibition and Program Marketing

• Develop and execute strategic marketing plans for the ICA’s exhibitions, public programs, performances, lectures, screenings, educational initiatives, publications, and special events.

• Produce or oversee the production of digital and print promotional materials, including invitations, posters, signage, advertisements, brochures, postcards, program guides, and exhibition-related collateral.

• Coordinate the distribution of promotional materials through digital platforms, community networks, cultural partners, media outlets, and other appropriate channels.

• Collaborate with artists, curators, designers, and program staff to translate artistic and curatorial concepts into compelling, audience-centered communications.

• Develop targeted outreach strategies designed to reach both established contemporary art audiences and communities that have historically been underrepresented in museum and gallery spaces.

Editorial and Email Communications

• Plan, write, edit, and distribute the ICA’s regular email newsletter and other email campaigns.

• Develop editorial calendars that balance timely program promotion with deeper storytelling about artists, exhibitions, partnerships, and the ICA’s institutional development.

• Maintain and segment email lists to support targeted communications with visitors, artists, educators, students, donors, supporters, community partners, media contacts, and other stakeholders.

• Monitor email performance and refine content, frequency, and audience segmentation based on engagement data.

Social Media and Audience Engagement

• Lead the strategy, management, and day-to-day content production for the ICA’s branded social media platforms.

• Develop original written, photographic, and video content that communicates the ICA’s programs, values, artists, and behind-the-scenes work.

• Maintain a social media calendar coordinated with exhibitions, public programs, press announcements, and institutional campaigns.

• Monitor and respond appropriately to public engagement across social platforms, helping to foster an informed and welcoming digital community.

• Track social media performance, audience growth, and engagement, using results to guide future strategy.

• Stay informed about evolving digital platform