Marketing Associate

Company Description

Eurofins Scientific is an international life sciences company, providing a unique range of analytical testing services to clients across multiple industries, to make life and our environment safer, healthier and more sustainable. From the food you eat, to the water you drink, to the medicines you rely on, Eurofins works with the biggest companies in the world to ensure the products they supply are safe, their ingredients are authentic and labelling is accurate.

Eurofins is the global leader in food, environment, pharmaceutical and cosmetic product testing and in agroscience Contract Research Organisation services. Eurofins is one of the market leaders in certain testing and laboratory services for genomics, discovery pharmacology, forensics, advanced material sciences and in the support of clinical studies, as well as having an emerging global presence in Contract Development and Manufacturing Organisations. The Group also has a rapidly developing presence in highly specialised and molecular clinical diagnostic testing and in-vitro diagnostic products.

In over just 30 years, Eurofins has grown from one laboratory in Nantes, France to 55,000 staff across a decentralised and entrepreneurial network of 900 laboratories in over 50 countries. Eurofins offers a portfolio of over 200,000 analytical methods to evaluate the safety, identity, composition, authenticity, origin, traceability and purity of biological substances and products.

In 2020, Eurofins generated total revenues of EUR € 5.4 billion, and has been among the best performing stocks in Europe over the past 20 years.

Job Description

The Marketing Associate is supporting the marketing strategy and implementation of the tactical marketing plan for Eurofins Central Laboratory global organization in support of brand awareness and lead generation. He or she is responsible for ensuring branding and positioning via all possible delivery channels (digital advertising, conferences, social media, web pages, press releases, e-mail campaigns) are consistent and delivered with high quality and impact. This is a critical role within Eurofins Central Laboratory, ensuring first impressions of Eurofins Central Laboratory is accurate and received favorably. Marketing Associate is also supporting other Eurofins companies as needed.

1. Support the Request For Information (RFI) process, to include but not limited to:

• RFI Tracker administration
• Maintain library of RFI supporting documentation and responses, broken down by client and topic categories [RFI Masterfile]
• Pre-populate RFI documentation with as much material as relevant from RFI library
• Disseminate and engage Eurofins Subject Matter Experts (SME) for completion of unanswered RFI questions
• Coordinate final draft for completeness, accuracy and spelling, prior to submitting to leadership for final review/approval
• Coordinate other resources (Eurofins or external) for any of the above activities

2. Control, Monitor and Triage the general e-mail box for incoming requests and forward to appropriate ECL departments for action

3. Execution of NPS surveys and reporting in the role of NPS Responsible

4. Tactical marketing projects:

• Support marketing day-to-day operations and coordinate assigned production of internal marketing needs (for example Sales or Management). This can include White Papers, PowerPoint Presentations, Press Releases, Technical Papers, Brochures, Video productions, Blog entries, Social Media and other forms of communication between Eurofins Central Laboratory and industry, in compliance with Brand Guidelines.
• Organize promotional activities such as meetings, events or conferences from A to Z.
• Maintain the Eurofins Central Laboratory website and ensure it is up to date, including edits to content and downloadable assets, in collaboration with our brand agency.
• Plan and lead (part) projects in the area of marketing and communication, including campaigns.
• Manage marketing vendors [e.g. brand agency, local printer, booth vendor, conference organizers, sales tools].
• Marketing administrative support, sales support and marketing budget administration.

5. D365 CRM:

• Support D365 Marketing including creating web forms, web pages and customer journeys.

Qualifications

Basic Minimum Qualifications: 

• Experience or affinity with laboratory science, clinical trials or pharmaceutical industry
• Computer proficiency, CRM (D365 CRM or other CRM) and marketing automation 
• Bachelor in Marketing, Communications or Life Sciences or equivalent experience
• Minimum of 2 years' work experience in a similar position or equivalent education
• Authorization to wor