Position Overview

At PNC, our people are our greatest differentiator and competitive advantage in the markets we serve. We are united in delivering exceptional customer experiences and building an inclusive workplace where every employee can contribute and grow.

The Marketing organization at PNC is helping shape the future growth of one of the nation's leading financial institutions. As a strategic growth engine for the business, we combine data, technology, insights, and creativity to drive customer growth and deliver measurable business impact. We're building a team of curious problem solvers, collaborative partners, and accountable leaders who are passionate about creating what's next for marketing and customer growth.

As an Associate Marketing Lead, you will support the execution of marketing strategies and campaigns, gaining hands-on experience while contributing to impactful, customer-focused work.

What You’ll Do

· Support the planning and execution of marketing campaigns and initiatives across channels
· Partner with cross-functional teams (Product, Creative, Analytics) to bring campaigns to life
· Assist with audience targeting, campaign setup, and performance tracking
· Analyze campaign results and provide insights to help optimize marketing performance
· Contribute to development of messaging, content, and marketing materials aligned to brand and business goals

What Sets This Role Apart

· Opportunity to build foundational marketing expertise in a dynamic, enterprise environment
· Exposure to end-to-end marketing processes, from strategy through execution
· Ability to contribute to high-visibility initiatives that impact customer experience and growth

Qualifications

· Strong curiosity and willingness to learn and grow within marketing
· Ability to think critically, analyze data, and translate insights into action
· Effective communicator who thrives in a collaborative, team-oriented environment
· Demonstrates ownership and accountability for deliverables, with attention to detail

PNC is an in-office company that fosters a supportive culture where employees can thrive and achieve balance. We encourage candidates to connect with their recruiter and hiring manager to understand workplace expectations and ensure the role aligns with their goals.

 

PNC will not provide sponsorship for employment visas or participate in STEM OPT for this position.

Job Description

• Independently implements and manages a broader set of defined market programs/initiatives.
• Leverages a strong comprehension of marketing strategies.  Contributes to thought leadership and builds consensus across the partnership resulting in increased rigor around program/initiative execution.
• Develops and executes complex marketing programs/ initiatives and activities that may include advertising, sales content and internal communications. Proactively collects and synthesizes data in order to identify trends. Readily identifies the strategic and tactical implications.
• Ensures all operating activities are delivered within the established budget framework.
• Implements and oversees activities including coordination with legal, compliance, finance, risk and other key partners. Partners with agencies, third parties and internal business partners to coordinate development and execution of programs/initiatives.

PNC Employees take pride in our reputation and to continue building upon that we expect our employees to be:

• Customer Focused - Knowledgeable of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and able to leverage that information in creating customized customer solutions.
• Managing Risk - Assessing and effectively managing all of the risks associated with their business objectives and activities to ensure they adhere to and support PNC's Enterprise Risk Management Framework.

Qualifications

Successful candidates must demonstrate appropriate knowledge, skills, and abilities for a role. Listed below are skills, competencies, work experience, education, and required certifications/licensures