Assistant Director, Social Media Strategy & Content

Title: Assistant Director, Social Media Strategy & Content
Division Name: Presidential
Department: Intercollegiate Athletics

Job Summary

The Assistant Director, Social Media Strategy & Content will assist in leading the Redbirds’ brand development through social media. Responsibilities include monitoring the Illinois State Athletics social media community, increasing engagement and developing creative ways to drive ticket sales and fan attendance through social media. This position will manage assigned sports social media accounts with the goal of showcasing the accomplishments of ISU student-athletes and coaches and sharing all of the great things about being a Redbird to fans, recruits, alumni, etc. The Assistant Director will be tasked with establishing an overall brand and voice for the assigned accounts. This position could also assist in the management of miscellaneous athletics department accounts.

Additional Information

University Benefit Highlights:

- Insurance benefits, including health, dental, vision, and life
- Retirement and supplemental retirement planning options
- Tuition waiver benefits available to staff as well as their eligible dependents
- Paid holiday/administrative closures during Thanksgiving and Winter Breaks
- Paid benefit time

Additional University Benefit information, including information regarding eligibility to participate in the State Universities Retirement System and the State of Illinois Group Insurance program, can be reviewed here: https://hr.illinoisstate.edu/benefits/

Salary Rate / Pay Rate

$43,890 - $44,796 annual

Required Qualifications

1. Bachelor or equivalent degree in journalism, sports communications, sports marketing, sports management, public relations, communications, English, or a related field.
2. Two (2) years (24 months) of full-time or part-time equivalent professional level work experience in the athletic communications/sports information field, professional athletics or Intercollegiate Athletics social media and content creation.
4. Highly proficient in social media platforms: X, Instagram, Facebook, TikTok, LinkedIn, Snapchat, Threads
5. Proficient in Adobe Creative Suite: Lightroom, Lightroom Classic, Photoshop
6. Experience in CapCut or similar video editing platforms
7. Organized, detail-oriented, problem solver.

Preferred Qualifications

1. Master's Degree

Work Hours

Core hours are Monday through Friday, 8am to 4:30pm. Frequent weekend and night availability required.

Functional Expectations

Must be able to complete the following with or without a reasonable accommodation:

1. Effectively communicate on a daily basis.
2. Remain at a workstation for extended periods.
3. Move about in various locations across campus as needed to complete day-to-day work.

Proposed Starting Date

July 2025

Required Applicant Documents

Resume
Cover Letter
Reference List
Transcripts - See Special Instructions to Applicants for additional options

Please Note: These documents are required to be submitted online in order to complete the application process. Please have these documents ready prior to clicking on "Apply"

Optional Applicant Documents

Certification of Retirement Annuity

Please Note: These documents may be submitted online in order to complete the application process. Please have these documents ready prior to clicking on "Apply"

Special Instructions for Applicants

Please fully complete the entire application including, but not limited to, the education and work history portions. Be specific on your work history, including employment dates (if part-time you must list the number of work hours) and duties for all positions held. Applicable part-time work experience will be considered toward qualifying for this position; however, it will be converted to a full-time equivalency to determine combined length of experience. Please do not put "see resume" in the duties and responsibilities section of the work history. This will be considered an incomplete application and incomplete applications will not be considered.

College or university transcripts (may be unofficial) must be submitted prior to the application deadline to receive full consideration. Tr