Senior Manager, Integrated Demand Generation

Company Description

Dynatrace provides software intelligence to simplify cloud complexity and accelerate digital transformation. With automatic and intelligent observability at scale, our all-in-one platform delivers precise answers about the performance and security of applications, the underlying infrastructure, and the experience of all users to enable organizations to innovate faster, collaborate more efficiently, and deliver more value with dramatically less effort. That’s why many of the world’s largest organizations trust Dynatrace®️ to modernize and automate cloud operations, release better software faster, and deliver unrivalled digital experiences

Job Description

Dynatrace seeks an experienced B2B demand generation marketer build and execute global, integrated campaigns, with a customer-centric focus for driving measurable pipeline results. Reporting to the Director of Integrated Demand Generation, this individual will drive strategy and execution of (but not limited to) our global awareness, aquisiton, lead development, and conversion programs aligned to key campaign themes, and designed to drive maximum pipeline impact. Ideal candidates will be creative and data-driven with deep lead/demand generation and ABM experience. Strong communication, collaboration, multi-tasking skills and the ability to execute and thrive in a fast-paced environment are essential.

• Support the end-to-end planning and execution of marketing campaigns across multiple channels, including web, email, content marketing, paid media, digital, social, webinars, ABM and more.
• Partner closely with marketing, sales, content, product marketing, and operations to develop high-impact campaigns with meaningful touchpoints to our key buyer personas.
• Drive an effective marketing mix that optimizes program ROI
• “In the know” about leading trends in demand generation, and bringing new ideas for amplification and conversions
• Research and source new vendors and programs to pilot
• Strong creative instincts bringing a fresh perspective and new ideas to the team
• Proactively communicate with internal partners about progress, deliverables, roadblocks, and results
• Strong understanding of the buyers’ journey to align content and communications channels to drive optimal conversion

Qualifications

Required Qualifications

• Bachelors Degree or relevant work experience

Preferred Qualifications

• 7-10 years experience in marketing planning and execution, preferably for B2B software, SaaS or IT security industries
• Strong writing skills, ability to grasp and articulate campaign content and product level messaging quickly
• Strong interpersonal skills and the ability to work well across teams, customers, sales, and vendors
• Understanding and ability to manage and execute across the global demand strategy
• Excellent project management skills with an eye and attention for details
• Self-motivated and sense of urgency, must have the ability to manage multiple projects at one time
• Must be able to assess and prioritize workload in a strict deadline-driven environment

Additional Information

• Additional Information

• DOE, annual salary $130K - $160K plus Health, Dental, Life, STD, LTD, 401k, PTO. Total compensation may vary depending on candidate experience, education and location.

• All your information will be kept confidential according to EEO guidelines.

All your information will be kept confidential according to EEO guidelines.

We offer competitive compensation, company-sponsored premium benefits, medical, dental, vacation/holidays, company matching 401(k) Plan, etc. Dynatrace is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, sex, color, gender identity, religion, national origin, ancestry, citizenship, physical abilities, age, sexual orientation, creed, disability status, veteran status, pregnancy, genetic status, or any other characteristic protected by law.  If your disability makes it difficult for you to use this site, please contact careers@dynatrace.com. Dynatrace participates in E-Verify, participant information in English and Spanish. Right to work information in English and Spanish.