Job Description Summary

Global Marketing Communications fosters purchase intent and retention by developing an external communications strategy with differentiating, engaging content for customers across their journey by persona and region. The role is responsible for developing messaging and testing it to ensure resonance. Focus areas are new product introductions, digital marketing, content marketing, collateral creation, advertising and exhibits/event support – including digital and traditional communications assets and programs. This person develops and implements creative tools/techniques enabling sales execution and market acceptance of new products and business initiatives. They work closely with global and regional marketing and product management leaders to contribute to and execute Marketing Communication strategies for key products, regions and/or program. Along with developing campaigns, emphasis is placed on measuring their business impact and effectiveness.

GE HealthCare is a leading global medical technology and digital solutions innovator. Our mission is to improve lives in the moments that matter. Unlock your ambition, turn ideas into world-changing realities, and join an organization where every voice makes a difference, and every difference builds a healthier world

Job Description

Roles & Responsibilities:

• Develop clear, creative MarComm strategies, messages and content from complex marketing objectives, team feedback and clinical content.
• Lead Marketing Communications plan implementation. Manage outside vendors and budget. Track progress of programs and report results to marketing. Tie programs to key business metrics.
• Develops and manages content and creative for distribution across on and offline channels.
• Use influencing skills to drive adoption of new communications approaches and strategies – look to leverage new channels and techniques, and identify unique, attention-getting MarComm strategies to help meet marketing objectives.
• Continually evaluate processes and strategies to optimize the effectiveness and efficiency of programs and tools designed for both the market and sales force.
• Balance and synthesize global and regional needs.
• Collaborate with peers to help ensure consistency of approach and integration of best practices.
• Integrate GE Public Relations and Internal Communications into planning as appropriate.
• Ensure adherence to corporate branding.
• Experience working in a regulated industry and ability to align closely with finance, regulatory and legal to ensure compliance.

Required Qualifications

• Bachelor’s Degree
• 10+ years’ experience in advertising or marketing communications
• Experience with photo/video shoots, planning and editing
• Capacity to learn the healthcare market and its products
• Experience in developing digital platforms & organizing online events
• Expertise in social media communications. Proven track record in driving Digital Communication programs, Social media listening, Paid Social media activities, monitoring success with KPIs.
• Demonstrated ability to develop innovative and creative solutions to complex challenges
• Proven track record of delivery to budgets, timelines and project management skills. 
• Strong balance of technical and marketing knowledge and skills.
• Experience working in and navigating a matrixed environment.
• Experience working across multiple levels (including executive level), functions and regions; ability to clearly communicate complex information in an easy-to-understand manner; ability to deliver messaging effectively verbally and in writing
• Experience in developing and managing a Marcom budget, soliciting vendor proposals and cost estimates, and tracking and managing costs with vendors.
• English fluency in both written and verbal communications

Desired Characteristics

• Bachelor’s degree in advertising, Journalism, Marketing, or IT
• 12+ years’ experience in marketing, advertising or in digital marketing
• Curious, creative, self-starting approach
• In-depth knowledge of product offerings and commercial processes
• Innovation – develop new ideas through collaboration and execute on creative ideas
• Strong analytical and process skills
• Team oriented – ability to work well with diverse, cross-functional teams
• Demonstrated ability to engage strategically through implementation
• Content marketing and marketing automation experience
• Proven ability to navigate and influence at multiple levels within the organization
• Healthcare (preferably medical device) product experience and industry acumen
• Demonstrated ability to innovate & develop new ideas