Revenue Marketing, Multiple Roles

Company Description

Opportunity is not evenly distributed. Shopify puts independence within reach for anyone with a dream to start a business. Since 2006, we’ve grown to over 10,000 employees and generated over $496 billion in sales for millions of merchants in 175 countries. Every 28 seconds, an entrepreneur on Shopify makes their first sale.

This is life-defining work that directly impacts people’s lives as much as it transforms your own. This is putting the power of the few in the hands of the many, is a future with more voices rather than fewer, and is creating more choices instead of an elite option.

About You:
Moving at our pace brings a lot of change, complexity, and ambiguity—and a little bit of chaos. Shopifolk thrive on that and are comfortable being uncomfortable. That means Shopify is not the right place for everyone.

Before you apply, consider if you can:

• Care deeply about what you do and about making commerce better for everyone
• Excel by seeking professional and personal hypergrowth
• Keep up with an unrelenting pace (the week, not the quarter)
• Be resilient and resourceful in face of ambiguity and thrive on (rather than endure) change
• Bring critical thought and opinion
• Embrace differences and disagreement to get shit done and move forward
• Work digital-first for your daily work

Job Description

We are hiring for multiple roles across a variety of teams within Revenue Marketing. These teams drive revenue by turning products into cohesive solutions, narratives, stories, offers and messaging for marketing and sales channels. These roles include but are not limited to Revenue Marketing Leads, Event Marketing Managers, Industry Marketers, and Partner Marketing Managers

*We are currently seeking candidates to join multiple Revenue Marketing Teams within the Revenue team at Shopify. If any of the qualifications listed align with your skills and experience, we highly encourage you to apply. 

You’ll get to do things like:

Retail/ Revenue:

• Develop the product narrative and positioning that differentiates Shopify POS strategy, products and features by understanding merchant needs, product roadmap, market trends, and how POS value nests within the holistic Shopify platform

• Develop the solution narratives and positioning that differentiates Shopify’s upmarket strategy, products and features by understanding merchant needs, product roadmap, market trends across the holistic Shopify platform

• Own the end-to-end GTM strategy to enable successful product launches and growth campaigns by working cross functionally with Product Management, UX, Engineering, Marketing, PR, Support, Data, Revenue Operations and Sales
• Create and execute strategies to drive product growth through all stages of the merchant adoption funnel from awareness, adoption, through to advocacy
• Craft and implement holistic enablement strategies and tools to drive commercial and partner organizations and outcomes
• Own the annual planning of objectives, priorities, targets and budget, providing insightful summaries on how we’re tracking against those annual plans and shipping creative and timely plans to close the gaps and 10x our growth
• Forge high utility relationships with the sales organization, maintaining a two-way partnership designed to share insights, level up sales conversations, and create best in class enablement

Industry Marketer:

• Build an industry marketing strategy in collaboration with our sales and industry leadership to drive pipeline and closed deals
• Position and package Shopify’s solutions for vertical-specific use cases
• Lead account-based marketing campaigns targeting enterprise accounts within your vertical
• Develop vertical-specific sales collateral, assets, and deal approaches in partnership with sales
• Run vertical-specific field marketing campaigns across hosted events, conferences, VIP experiences, and trade shows
• Identify key industry influencers, publications, and analysts to support marketing activity

Events:

• Lead retail growth campaigns targeting segments and verticals with strong product market fit, optimizing and iterating throughout to maximize impact
• Collaborate with cross functional stakeholders and leadership to set goals, develop event strategies, execute those plans and then evaluate performance to drive improvement over time
• Build and manage event campaign program scopes of work, resources, budget, contracts, and timelines

Qualifications

• Minimum of 6 + years experience in a revenue driven marketing organization, product marketing, events. 
• A strong understanding of marketing B2B and B2B2C SaaS products