Associate Social and Digital Marketing Director

About the Department

Our Marketing & Patient Solutions group creates and delivers human-centered experiences, where innovation meets customer-centricity, driving the ultimate experience for our patients. Our focus extends beyond transactions to craft experiences as one fully integrated, aligned and connected organization that puts empathy at the center, powered by insight and foresight.
 
We develop an end-to-end approach to strategy, focusing on every touchpoint that impacts our customers. We leverage data and insights to inform our decision-making processes, ensuring that our strategies are rooted in a deep understanding of customer needs and behaviors. Our 'test and learn’ mindset and approach enables us to iterate rapidly and refine our strategies based on real-world results.

 

We are building an intentional team culture that is made up of diverse skillsets, united by the shared belief that reinvention and learning is what fuels continuous growth. Do you get excited about exploring the unknown? Does the idea of driving value through human-centered design pull you in? Are you ready to experiment with us?

 

The Position

The Associate Director, Social and Digital Marketing, will be a pivotal driver in shaping and expanding how we communicate to HCPs through social and digital channels. To that end, the right candidate will be well versed and experienced in the utilization and content consumption across different HCP personas within all major social platforms and web. They will continuously stay on the cutting edge of social media evolution, evolve business processes to stay relevant based on trends, and dig deep into data to have a holistic understanding of how messaging can impact behavior and action. The Associate Director will work with the OMNI channel team to create media plans across all our digital media.

 

Relationships

Reports to the Director of Wegovy HCP Marketing. Collaborates with key external and internal cross-functional teams, including media, analytics, marketing, sales, medical affairs, market access and policy/advocacy (MAPA), and channel leads to support marketing tactics development and ensure alignment with overall brand/therapy area goals and insights. The role is part of the brand team and works closely with marketing team members to understand and translate brand/therapy area level strategy into valuable social experiences. Ensures consistency of brand/therapy area vision and messaging across all touchpoints.

 

Essential Functions

• Brand/Therapy Area Management: Support the development and execution of pre-launch, launch, and ongoing HCP-related brand/therapy area strategic objectives and activation strategies for digital channels. Contribute to prioritizing HCP needs, opportunities, and sales forecasting to drive effective brand performance
• Brand/Therapy Digital Strategy and Execution: Develop a nimble content model to support social and digital fueled by enhanced HCP targeting, digital trends, and market research
• Omnichannel Tactical Planning and Execution: Lead the development of holistic tactical plans to support the omnichannel HCP marketing social strategy and HCP reach. Drive enhancements to current paid social media targeting strategy
• Performance Monitoring: Work closely with analytics to lead and continuously improve report-out on insights. Monitor, track and report on key marketing performance indicators (KPIs) to measure the success of consumer social tactics and share with Consumer Marketing Team. Regularly analyze and report on the effectiveness of implemented tactics, making data-driven recommendations for continuous improvement and optimize future activity
• Content Creation and Execution: Lead the creation of promotional, engagement and experience programs/materials including any personalization for key HCP segments within HCP campaigns. Ensure content integrates across social channels to create a unified brand/therapy area experience and complies with industry regulations and guidelines. Lead the development of a sustainable content repository, development, approval and trafficking process
• Budget Management: Ensure productive management of the marketing budget to optimize resources, drive effective strategies and ensure budgets remain on track. Manages agency budgets, reviews and scrutinizes budget requests. Evaluates appropriate use of resources to ensure attainment of unit, department and Company profitability goals
• Continuous Improvement: Promote a culture of innovation and responsiveness by imp