Style Editor, Commerce

Yahoo serves as a trusted guide for hundreds of millions of people globally, helping them achieve their goals online through our portfolio of iconic products. For advertisers, Yahoo Advertising offers omnichannel solutions and powerful data to engage with our brands and deliver results.

A Little About Us
Yahoo is a trusted guide for hundreds of millions of people around the world, helping them discover what they love and need—from finance and news to shopping, sports, and more. At Yahoo News, we curate content for 35 million daily users, delivering information and inspiration across a range of verticals. Our commerce team powers Yahoo Shopping, helping readers make smarter purchase decisions through expertly curated recommendations and insights.

A Lot About You
We’re looking for an experienced Style Editor to help lead our evergreen commerce coverage in the Style vertical. This editor will be responsible for planning, writing, and editing best-in-class evergreen commerce content — including best lists, single-product reviews, comparison pieces, and seasonal shopping guides — with the goal of growing traffic and affiliate revenue from search platforms. You must be comfortable identifying and utilizing expert resources, sourcing products, performing hands-on product testing and writing, editing and updating content across a broad range of style topics (including but not limited to clothing, shoes, accessories, and luggage).

This role requires sharp editorial judgment, strong knowledge of the style space (clothing, accessories, luggage, personal style, etc.), and a deep understanding of SEO and commerce content optimization. You’ll also have a deep well of industry contacts, and be passionate about crafting creative and engaging content that builds trust. You’ll work closely with SEO strategists, affiliate leads, and the broader editorial team to ensure our style content performs and delights. You’ll also work with freelancers, when appropriate, to assign and edit stories within specific style categories.

This role is either fully remote or can opt to work at one of our Yahoo offices across the U.S.

Responsibilities

• Lead the strategy and production of evergreen style commerce content, including shopping guides, roundups, and reviews

• Pitch, write, assign, and edit high-impact, search-driven stories based on keyword research and editorial instincts

• Update and optimize existing evergreen articles based on performance data, SEO trends, and product lifecycles

• Coach and manage freelance writers as needed to deliver high-quality, on-brand content that aligns with editorial voice and standards

• Track performance and proactively identify opportunities to update or expand content

• Collaborate with SEO and affiliate teams to shape data-informed content strategies

• Stay on top of style trends, seasonal shopping moments, and emerging categories to keep coverage relevant and fresh

• Source expert commentary, user reviews, and research to support product recommendations

• Manage product sourcing and testing for style content

• Assist with pitching and writing style content for tentpole events

• Ensure all content meets Yahoo’s editorial, voice, and affiliate standards
   

Qualifications

• 5+ years of experience writing commerce content in style and fashion with a strong conversational style, with at least 2 years editing commerce or SEO-driven content

• Proven expertise in SEO best practices and evergreen content optimization

• Strong writing, editing, and storytelling skills, with the ability to coach writers and elevate voice

• Experience working with affiliate programs and performance-driven content

• Comfortable working with CMS platforms, Airtable (or similar tools), and performance analytics dashboards

• A self-starter with strong communication skills and a collaborative mindset

• Detail-oriented and organized, with the ability to juggle multiple priorities

• Experience at a major digital publisher is a plus

• Experience collaborating with design, photo, or social teams a plus

• A passion for commerce journalism and helping readers make informed buying decisions

• Must be based in the United States

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