Product Manager, Impact Demo and Measurement

Company Description

At ServiceNow, our technology makes the world work for everyone, and our people make it possible. We move fast because the world can’t wait, and we innovate in ways no one else can for our customers and communities. By joining ServiceNow, you are part of an ambitious team of change makers who have a restless curiosity and a drive for ingenuity. We know that your best work happens when you live your best life and share your unique talents, so we do everything we can to make that possible. We dream big together, supporting each other to make our individual and collective dreams come true. The future is ours, and it starts with you. 

With more than 7,700+ customers, we serve approximately 85% of the Fortune 500®, and we're proud to be one of FORTUNE 100 Best Companies to Work For® and World's Most Admired Companies™.

Learn more on Life at Now blog and hear from our employees about their experiences working at ServiceNow.

Unsure if you meet all the qualifications of a job description but are deeply excited about the role? We still encourage you to apply! At ServiceNow, we are committed to creating an inclusive environment where all voices are heard, valued, and respected. We welcome all candidates, including individuals from non-traditional, varied backgrounds, that might not come from a typical path connected to this role. We believe skills and experience are transferrable, and the desire to dream big makes for great candidates.

Job Description

The Team

ServiceNow Impact is the enterprise software industry’s first value acceleration product. Built on the Now Platform, it combines AI‑powered recommendations, expert guidance, premium tech support and tools – all delivered in a personalized digital experience. Launched in January 2022, Impact has become the fastest growing product in company history. The Impact Outbound Product Management team is responsible for defining the product’s GTM strategy,

equipping customer-facing teams with a best-in-class demo experience, measuring our customers’ feature usage, and driving adoption. We are seeking a Product Manager to grow and lead our demo capability and product analytics. This opportunity is a hybrid of traditional roles in product management, program management and data science.

What you get to do in this role Impact demo:

• For every Impact quarterly release, collaborate with other product managers to understand their features, define requirements to best portray them in the demo, and create demo data.
• Define a program plan to upgrade the demo and work with Engineering to execute on it.
• Create enablement content for Sales and Customer Success teams. Content could include, but is not limited to, product tour scripts, instructions, and videos.
• Support personalized demos for Sales executives and key customers.
• Identify ways to embed the Impact demo experience with the ServiceNow DemoHub.

Measurement:

• Maintain and enhance our current Impact dashboards, leveraged by hundreds of users every month.
• You will apply a product management mindset to these dashboards: collect requirements from
• users, prioritize them, and collaborate with the Analytics team to build them out.
• Define key measures of success and targets for the Impact product. Communicate progress on these metrics to various cross-functional partners.
• Evangelize an analytical decision-making mindset across the Impact Product Management team.
• Stay up to date on ServiceNow product analytics. Identify ways to align Impact metrics and dashboards to company best practices.

Qualifications

• BA/BS in Computer Science, Economics, Business, Statistics, or analytical field.
• 4-8 years of experience in product management, program management, solution consulting and/or product analytics.
• Knowledge of storytelling best practices for enterprise software products.
• Experience creating enablement content for customer-facing teams.
• Ability to scope out and execute technical programs, working closely with Engineering teams.
• Experience uncovering data driven insights, building reporting capabilities and defining key measure of success.
• Working proficiency of data analytics tools (e.g., Tableau, SQL).
• Knowledge of Impact product is a plus.

Additional Information

ServiceNow is an Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital