Director of Digital Product & Enablement

There is a place for you at T. Rowe Price to grow, contribute, learn, and make a difference. ​ We are a premier asset manager focused on delivering global investment management excellence and retirement services that investors can rely on today and in the future. The work we do matters. We invite you to explore the opportunity to join us and grow your career with us.

About this Position

As part of enterprise marketing at T. Rowe Price, Global Digital Solutions (GDS) serves as a global center of excellence focused on delivering “best-in-class” digital client experiences, marketing technology capabilities and platform enablement services.

The Director of Digital Product & Enablement will report to the Head of Global Digital Solutions and will lead a global team with oversight of enterprise digital strategy, product management and marketing technology enablement services.

This role will lead teams who manage global digital products and own several of our Marketing Technology platforms, which include but are not limited to: content management system (CMS) delivering web and mobile app experiences, marketing data management platform (DMP), email management platform, audience management platforms used for client and prospect audience segmentation and activation, voice of customer platforms, customer journey orchestration and analysis platforms, online testing and targeting platforms, digital tag management system digital analytics and session replay platforms, client preferences including cookie preference and identity management platforms.

The individual will be responsible for driving and developing Digital and MarTech platform strategy, and the execution of important initiatives that aim to drive commercial value to the firm. The individual will be required to manage and deliver in a hybrid centralized / decentralized environment working to advance digital capabilities for both B2C and B2B clients.

Role Summary

Directs cross-functional team of Digital and MarTech product owners, relationship and project managers and provides leadership through other subordinate managers. Executes business plans for enterprise digital programs/initiatives and oversees the development and execution of enterprise digital strategy. Accountable for global digital governance, budget, execution, and return on investment for marketing technology platforms and capabilities. Proactively manages stakeholders by aligning strategy and business objectives supporting the enterprise and business divisions. Leads the development of the global marketing technology enablement strategy.

Responsibilities

The Director of Digital Product & Enablement is responsible for digital experiences and programs that promote T. Rowe Price products and services and enable digital marketing capabilities. Specific responsibilities include:

• Manage stakeholder relationships, enterprise governance and commercial value story, including digital performance metrics in support of local and global marketing strategic objectives.

• Oversee the development and management of enterprise digital and marketing technology enablement strategic plan and execution roadmap; sets appropriate OKRs aligned to the plan. Guides management team on setting an operational and governance framework for providing digital product and enablement services and ensures MarTech platforms are delivering required functionality for capability enablement and business self-serve.

• Leads a cross-functional digital team responsible for product planning, delivery, success metrics, quality assurance testing and ongoing digital product enhancement. Lead “test and learn” and adoption of new/emerging capabilities.

• Develops recommendations for firmwide approaches to client experience needs to increase consistency, team effectiveness, and client satisfaction based on extensive knowledge of industry best practices.

• Oversee enterprise digital portfolio delivery, ensures portfolio is running efficiently, tracks portfolio finances, manages blockers and dependencies across initiatives and programs.

• Ensures an integrated approach across global/local digital planning. Establishes effectiveness, proficiency, and productivity metrics for enablement tools and platforms; conducts regular comparisons of results with established metrics.

• Establishes an integrated approach to MarTech enablement training development and delivery across all segments. Directs, monitors, and evaluates overall enablement program effectiveness.