Director, Marketing, Digital Products

About Otsuka Precision Health

Otsuka Precision Health is a health experience company that brings personalized care within reach through products and services for mental and physical well-being. Combining the power of human interaction with technology, we tailor solutions to support individual health needs and improve how people engage. Data is the cornerstone of our platform, connecting people and partners and strengthening our collective impact on total healthcare.

Guided by our mission, we think big and dare to do things differently to build the future of healthcare we want to experience in our own lives. If you're interested in shaping OPH's approach to health, we want to hear from you.

About This Team

The Health Experience team is the commercialization and performance engine of our organization, dedicated to transforming the way people engage with their health. We drive the success of digital products and health experience services ensuring they deliver meaningful impact for individuals while enhancing the broader healthcare ecosystem. Through strategic execution, customer engagement, and continuous iteration we create solutions that improve access, experience, and outcomes, ultimately shaping a more connected and person-centered future.

About This Role

Digital therapeutics are redefining mental health treatment, and we need a Director of Marketing who is both a strategic thinker and hands-on executor. This role is not just about managing agencies – it's about doing the work: developing campaigns, executing marketing strategies, analyzing data, and driving measurable impact.

This role will lead our commercialization strategy, patient and provider engagement efforts, and digital marketing initiatives. It will also be responsible for ensuring that digital therapeutics are seen, heard, and adopted – from compelling brand storytelling to creative execution across various channels. If you're ready to roll up your sleeves and build something transformational in digital therapeutics, we want to hear from you!

Responsibilities of this role include, but are not limited to:

• Develop and execute multi-channel marketing strategies to drive HCP and patient awareness, engagement, and adoption.
• Lead product positioning, messaging, and branding – creating assets and campaigns that resonate with target audiences.
• Own digital marketing initiatives and optimize for performance.
• Create content and materials directly (copywriting, presentations, campaign assets) while leveraging agencies as an extension – not a crutch.
• Analyze data and insights to inform decision making and iterate quickly on marketing programs.
• Execute on the go-to-market plan for the U.S.
• Work cross-functionally with the field teams, medical, and product teams to ensure a seamless experience from awareness to adoption.
• Drive customer targeting as well as patient and HCP engagement by partnering with cross-functional stakeholders.
• Manage budgets responsibly, prioritizing high-impact initiatives and ensuring fiscal discipline.
• Develop and execute KOL strategies for positive WOM.
• Work with field-facing teams to master the voice of the customer, competitive positioning, and the needs of the sales team to energize market differentiation and rapid adoption and growth.
• Lead small team of marketers to deliver on marketing tactics and deliverables.
• Develop actionable, data-driven insights, in partnership with the primary and secondary insights team to inform product and marketing strategy.
• Partner with the product teams to identify ideas and solutions that continuously optimize the user experience (UX).

EXPECTED TRAVEL

• 30% (domestic, onsite/F2F)

REQUIRED QUALIFICATIONS

• Bachelor's degree in marketing, business, healthcare, or a related field required; advanced degree preferred.
• Minimum of 5 years of marketing experience required
• Hands on experience designing and executing direct-to-consumer marketing campaigns
• Demonstrated abilities executing omnichannel campaigns, with deep expertise in digital media (e.g. social media, programmatic, in-game placements, etc.)
• Experience working within matrix organizations with diplomacy and ability to manage multiple project requests simultaneously in a timely manner, as well as the ability to work with all levels of management
• High emotional intelligence and self-awareness, with the ability to effectively influence and align cross functional stakeholders
• Professional maturity to effectively gain alignment to novel, non-traditional commercialization approaches
• Strong business acumen, including analytic capability to build compelling business cases supporting marketing inve