Director of Community Engagement

Job Objective: DCE is responsible for engaging the community with The Salvation Army through community relations and partnership programs with media, private and public sector organizations and churches. Managing posts for all social media and monitoring social media for Olathe Corps service area. Serve as liaison to the Development Department at Divisional Headquarters.

 

Essential Functions:

Fundraising

• Track corporate and foundation giving and provide funding status reports as requested by the Corps Officers and/or DHQ
• Schedule and arrange donor visits with corporations and foundations
• Maintain donor files, contacts within Salesforce, and provide donor recognition
• Maintain current knowledge of fundraising issues and trends through study and participation of fundraising issues and trends through study and participation in fundraising conferences and seminars
• Focus on and coordinate special events
• Create and implement strategies for solicitation of donations and grant funds from corporations, foundations, and government tax credit programs
• Serve as liaison to other community support service agencies (i.e., United Way), government agencies and The Salvation Army counterparts
• Increase the awareness of the valuable ministries and services of TSA within the community creating partnerships for all Service area programs
• Work closely with the Advisory Council
• Market The Salvation Army to outside organizations and businesses with the intent of increasing financial support to Salvation Army programs
• Make and coordinate presentations to Service Clubs, Schools, businesses and churches to educate the community on the work and mission of The Salvation Army as well as assist in raising program funds
• Participate as an active member in a service club as approved by the Corps Officer

 

Media and Social Media Management

• Manage all social media channels for the Olathe Corps service area and programs, including measurement on deliverables, timelines, and budgets
• Manage strategic planning, support, and implementation to leverage social media as an important element of our digital marketing programs, both organic and paid
• Coordinate interviews and disperse news releases as approved by the Corps Officer and Director of PR & Marketing
• Manage the design, production and maintenance of local web site working with the appropriate Divisional Headquarters staff
• Manage content development, editorial calendar, and channel distribution for all social channels including Facebook, Twitter, Instagram, and YouTube
• Moderate social media channels and act as a brand ambassador by interacting with our followers on social media communities
• Identify, document, and build relationships with key influencers to generate brand exposure and interaction via advocates and fans
• Utilize social media analytics to optimize campaigns and provide clear recommendations on how to further grow engagement
• Collaborate with other teams to ensure the branding/voice of all our social media outlets is consistent in messaging
• Have knowledge of social media industry trends
• Document and streamline social media workflows and guidelines
• Focus on continual optimization and improvement of social media activity
• Handle display work at events in the community to better promote the work and mission of The Salvation Army
• Develop and distribute quarterly program newsletters
• Manage internet presence, social media and emerging market initiatives to maximize presence, impact and financial campaigns
• Develop and maintain the annual Community Relations/Development Calendar

 

Minimum Qualifications:

Education: Bachelor’s degree in related field from an accredited college or university or minimum three years’ combined experience in community relations, non-profit service and special events management

 

Experience: 

• Knowledge of modern fund raising and public relations principles and practices
• Demonstrated ability to build professional working relationships with contacts in the community
• Demonstrated abil