Associate Director, Interactive Visual Aid

Company Description

AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas – immunology, oncology, neuroscience, and eye care – and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on X, Facebook, Instagram, YouTube, LinkedIn and Tik Tok.

Job Description

The Associate Director, Interactive Visual Aid (IVA) is part of the Digital Lab Channel Platforms & Content Optimization team and will be responsible for onboarding, training, and leading a team of IVA specialists who create and route Veeva CLM (Closed Loop Marketing) IVA (interactive Visual Aide) content for HCP Marketing teams across the enterprise.

Responsibilities include:

• Onboard, train and lead high performing team of IVA specialists who are responsible for iterative IVA creation, management and oversight, confirming requirements with brand marketing, creating IVAs, routing through the material review process for approval, sharing project plans and project status reports, conduct status meetings, follow up / communicate with all stakeholders to ensure on-time, flawless execution.
• Support needs and delivery plans with HCP team members to drive effective end to end planning and delivering flawless execution of the IVAs.
• Manage, coach, and develop team to:
  • Learn the business for their respective therapeutic areas/brands.
  • Effectively work with multiple departments and agencies throughout project development and implementation to keep projects on time and ensure all requirements are met.
  • Proactively manage workload and continuously look for ways to improve brand IVAs to meet brands' objectives and goals by reviewing performance, identifying optimization opportunities, and communicating them to the marketing team.
  • Develop and maintain project documents, timelines, proofing checklists, and status reports.  Possess minute-by-minute knowledge of all work in progress, identify risks and ways to mitigate issues.